Notify leadership of urgent PR issues or media mentions

Purpose

 1.1. Automate real-time notifications to leadership when urgent PR issues or critical media mentions are detected, ensuring proactive crisis management.
 1.2. Automatedly monitor media channels, social platforms, and news feeds for specific keywords, reputational risks, or negative sentiment linked to the fraternal organization.
 1.3. Streamline escalation and communication by automating alerts, reducing the potential for missed incidents in public or press perception.
 1.4. Automate the archiving and categorization of incidents, building an actionable record for PR strategy.

Trigger Conditions

 2.1. Automation triggers on detection of keywords ("scandal," "allegation," "controversy"), organization name mentions, or sentiment analysis results in media or web monitoring feeds.
 2.2. Automatedly initiates alert upon identification of critical posts, high-engagement tweets, or high-authority news coverage.
 2.3. Automation also responds to thresholds on media monitoring analytics (e.g., spike in mentions within a defined period).

Platform Variants

 3.1. Google Alerts
  - Feature/Setting: Keyword-based notification; configure automated delivery to designated email/API endpoint.
 3.2. Mention.com
  - Feature/Setting: Real-time alerts for organization mentions; set automated rules for alert escalation.
 3.3. Meltwater
  - Feature/Setting: API sends urgent issues to webhook; automate severity filtering.
 3.4. Brand24
  - Feature/Setting: Sentiment-based triggers; automated notifications to Slack or MS Teams.
 3.5. Slack
  - Feature/Setting: Incoming Webhooks; automate posting urgent media findings.
 3.6. Microsoft Teams
  - Feature/Setting: Automate message posting via Teams webhook integration.
 3.7. Twilio SMS
  - Feature/Setting: Send automated SMS alert using "Messages" API with leadership contact group pre-set.
 3.8. SendGrid
  - Feature/Setting: Automate email with dynamic templates for urgent PR content.
 3.9. Zapier
  - Feature/Setting: Automates multi-app logic; configure alert chain as automated workflow.
 3.10. Prowly
  - Feature/Setting: Media monitoring triggers; automate press office notifications.
 3.11. Hootsuite
  - Feature/Setting: Social listening; automate flagged content to notification channel.
 3.12. Sprout Social
  - Feature/Setting: Automatically sends reports of critical mentions via email or message API.
 3.13. Talkwalker
  - Feature/Setting: Automate media spike alerts configurable by keyword threshold.
 3.14. LexisNexis Newsdesk
  - Feature/Setting: Urgent alert automation via email or integration endpoint.
 3.15. RSS Feeds
  - Feature/Setting: Automatedly push urgent item from feed parser to notification channel.
 3.16. PagerDuty
  - Feature/Setting: Incident automation for urgent cases using Event API; automates escalation.
 3.17. Asana
  - Feature/Setting: Configure automated task creation when PR crisis detected.
 3.18. Trello
  - Feature/Setting: Creates automated crisis board/card for leadership review.
 3.19. Jira
  - Feature/Setting: Opens automated issue type "PR Crisis" for workflow tracking.
 3.20. Zendesk
  - Feature/Setting: Automated PR ticket creation for urgent public relations events.
 3.21. Discord
  - Feature/Setting: Send automated alert to leadership channel via webhook.
 3.22. HubSpot
  - Feature/Setting: Configure workflow automation to assign urgent PR communication tasks.
 3.23. Salesforce
  - Feature/Setting: Automates notification to PR management users via Process Builder or Flow.

Benefits

 4.1. Automates and accelerates leadership's awareness, reducing response time to PR crises.
 4.2. Eliminates manual monitoring, automating repetitive detection and alert tasks.
 4.3. Enables consistent and auditable communication flow, thanks to systematic automation.
 4.4. Improves risk management by automating early warning and response actions.
 4.5. Provides an automatable, scalable process for any fraternal corporate structure in the social sector.