Automated collection of post-event feedback

Purpose

1.1. Automated collection of post-event feedback streamlines gathering participant and spectator insights after freestyle wrestling events for continuous improvement, compliance, reporting, and sponsor engagement.
1.2. Automation enables creation, distribution, tracking, and compilation of digital feedback efficiently, ensuring actionable data is accessible rapidly for event and operations teams.
1.3. The automation automates reminders, incentivizes completion, centralizes data, and integrates analytics for immediate reporting and response workflows.

Trigger Conditions

2.1. Event fully marked as ‘Completed’ or ‘Closed’ in the event management system.
2.2. Automated trigger based on the event end timestamp in the scheduling platform.
2.3. Attendance list finalized and exported to CRM or contact database.
2.4. Feedback window opens as per configurable delay (e.g., 2 hours post-event end).
2.5. Exception triggers include manual override or administrative request.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automated SMS campaign; configure Messaging API to send feedback links to attendee mobile numbers post event closure.
3.2. SendGrid
• Feature/Setting: Automated transactional email; configure Single Send API with dynamic receiver list and custom feedback form links for post-event outreach.
3.3. Slack
• Feature/Setting: Automated Slackbot trigger using Workflow Builder to post feedback prompts to event channels with custom surveys.
3.4. Microsoft Teams
• Feature/Setting: Automated messages via Teams API to distribute feedback survey links to defined user groups post-event.
3.5. Salesforce
• Feature/Setting: Automation flow using Process Builder/Flow to send Experience Cloud or email surveys to event attendees.
3.6. HubSpot
• Feature/Setting: Automate post-event feedback emails via Workflows; SurveyMonkey or HubSpot Feedback tool interlinked.
3.7. Google Forms
• Feature/Setting: Automated creation and link distribution using Google Apps Script and Google Workspace API.
3.8. Typeform
• Feature/Setting: API automation to send customized Typeform links via email/SMS upon event completion trigger.
3.9. SurveyMonkey
• Feature/Setting: Automated survey deployment via SurveyMonkey API, linking results directly into the event database.
3.10. Zapier
• Feature/Setting: Multi-app automation; trigger feedback workflow across platforms such as Gmail, SMS, Slack, Teams, and Google Sheets.
3.11. Mailchimp
• Feature/Setting: Automated audience segmentation for event participants; configure Campaign API to send personalized feedback emails.
3.12. Eventbrite
• Feature/Setting: Automated post-event survey dispatch via Eventbrite’s Attendee API and integrated survey partners.
3.13. Airtable
• Feature/Setting: Automate feedback data collation using webhook triggers and API input forms for attendees.
3.14. Trello
• Feature/Setting: Automated card creation with feedback tasks using Trello API; assigns follow-up based on feedback scores.
3.15. Zendesk
• Feature/Setting: Automated ticket generation for negative feedback via Zendesk API, auto-tagged for escalation.
3.16. Google Sheets
• Feature/Setting: Auto-log responses using Apps Script; trigger notifications to organizers after each submission.
3.17. ActiveCampaign
• Feature/Setting: Automated feedback email journey using Automations; record open/click/form completion metrics.
3.18. Constant Contact
• Feature/Setting: Automated surveys sent post-event leveraging Email API; responses feed into event performance dashboard.
3.19. Facebook Messenger
• Feature/Setting: Automated Messenger bot sequence via Messenger Platform API to collect real-time feedback.
3.20. Intercom
• Feature/Setting: In-app survey automation triggered by event milestone via Intercom Messenger API.
3.21. Monday.com
• Feature/Setting: Feedback workflow automation using Monday API/webhooks; dashboard updates triggered by survey results.

Benefits

4.1. Automates repetitive outreach and response collection, saving time and ensuring all attendees are reached reliably.
4.2. Automating reminders increases feedback rates, yielding more representative data for post-event analysis and reporting.
4.3. Automated workflows enable real-time issue detection for fast corrective action and customer satisfaction improvement.
4.4. Automation ensures collected feedback is centralized, structured, and immediately actionable for event planning, partner reporting, and compliance audits.
4.5. Automating feedback intake standardizes data across events and ensures outcomes are comparable over time.