Social media engagement and response automation

Purpose

1.1. Automate monitoring, engagement, and response to customer interactions on social platforms for frozen yogurt shops.
1.2. Automatedly reply to comments, DMs, or mentions to increase customer loyalty and satisfaction.
1.3. Automate proactive engagement (likes, shares, replies) to retain community interest.
1.4. Automate collection of feedback, reviews, and conduct surveys automatically post-visit or post-purchase.
1.5. Automated notification to staff for urgent queries or crises on social media channels.
1.6. Automate posting of offers, events, and promotional content at scheduled intervals.

Trigger Conditions

2.1. Automated detection of mentions, hashtags, or DMs including frozen yogurt shop-related keywords.
2.2. Customer tags the business in a post or story.
2.3. New direct message on any connected social platform.
2.4. Customer comment on a post featuring a product or offer.
2.5. Automated review published on Google, Facebook, or Yelp.
2.6. Negative sentiment detected in comment or message.
2.7. Poll or survey form submission on social platforms.

Platform variants

3.1. Facebook Graph API
• Feature/Setting: automate reading mentions/comments; auto-reply via `/comments` and `/messages` endpoints; configure access token and webhook for page events.
3.2. Instagram Graph API
• Feature/Setting: automate fetching DMs, post comments; auto-response via `/comments` and `/direct_messages`; configure webhook subscription for new messages.
3.3. Twitter API v2
• Feature/Setting: automate tweet/reply reading, auto-responses via `statuses/update`, filtered queries, and direct message endpoints; setup OAuth2 and webhook for mentions.
3.4. LinkedIn API
• Feature/Setting: automate monitoring company page comments/messages; auto-reply using `ugcPosts` and `messaging` endpoints.
3.5. Google My Business API
• Feature/Setting: automates review fetch & reply with `accounts.locations.reviews.list` and `accounts.locations.reviews.reply`; set up service account and event listener.
3.6. TikTok for Developers API
• Feature/Setting: automates detection of mentions/DMs and auto-reply via endpoint `/comments` and `/messages`; requires registering webhook events.
3.7. Yelp Fusion API
• Feature/Setting: automate pulling new reviews and send automated responses via `businesses/reviews`; periodically poll endpoint.
3.8. Slack API
• Feature/Setting: automate posting notifications of urgent social queries in staff Slack channel with `chat.postMessage` & event webhooks.
3.9. Discord API
• Feature/Setting: automate posting review summaries, direct customer Q&A, or automated customer notifications via `POST /channels/{channel.id}/messages`.
3.10. WhatsApp Business API
• Feature/Setting: automate sending templated replies to customer queries via `/messages` endpoint; webhook triggers on incoming messages.
3.11. Telegram Bot API
• Feature/Setting: automate broadcast/response to customer group questions and direct messages via `sendMessage` and `getUpdates` endpoints.
3.12. Zendesk
• Feature/Setting: automate support ticket creation for negative reviews or urgent social messages with `Tickets API` and automated triggers.
3.13. Intercom
• Feature/Setting: automate engagement through `Conversations` API; auto-assign customer support tickets from social mentions.
3.14. Sprout Social
• Feature/Setting: automate scheduled posting and unified inbox automation; configure Smart Inbox rules for frozen yogurt shop keywords.
3.15. Hootsuite
• Feature/Setting: automate multi-platform social content publishing and auto-responses via webhook-activated rules.
3.16. Buffer
• Feature/Setting: automate queueing and posting replies, promotions, and scheduled engagement; configure integrations with listening APIs.
3.17. Zoho Social
• Feature/Setting: automate monitoring, scheduled engagement, and response rules for customer queries and comments.
3.18. Mailchimp
• Feature/Setting: automate sending follow-up or promotional messages via email after social engagement; integrate with social triggers.
3.19. Salesforce Social Studio
• Feature/Setting: automate sentiment analysis and escalations from social mentions; automate publishing promotional content on multiple platforms.
3.20. Microsoft Power Automate
• Feature/Setting: automate creation of customized social workflows; trigger flows from social triggers through connectors.

Benefits

4.1. Automates repetitive engagement tasks, freeing staff for in-store customer service.
4.2. Automatedly increases response speed and customer satisfaction.
4.3. Automates real-time escalation of crises or negative feedback.
4.4. Enables automated omnichannel engagement and brand consistency.
4.5. Automates insights for campaign effectiveness and community trends.
4.6. Ensures proactive, automatable outreach and sustained follower growth.
4.7. Automates compliance with response time standards and customer SLAs.