Scheduled social media post publishing

Purpose

1.1. Automate scheduled publishing of promotional content, product spotlights, event notifications, and seasonal offers for frozen yogurt shops to maintain consistent customer engagement and maximize foot traffic.
1.2. Automated scheduling frees staff from manual tasks, ensuring timed marketing campaigns during peak hours and holidays.
1.3. Automates multi-channel marketing across diverse platforms, targeting various customer segments with tailored content.

Trigger Conditions

2.1. Calendar-based schedules (e.g., daily, weekly, monthly, holidays, new product launches).
2.2. Predefined event-based automations (store anniversaries, flavor launches, loyalty rewards milestones).
2.3. Automated triggers via uploaded spreadsheets, API endpoints, or manual inputs from marketing dashboards.

Platform Variants

3.1. Facebook Pages
- Feature/Setting: Automate post scheduling via Graph API (/page-id/feed) with publish_time parameter.
3.2. Instagram for Business
- Feature/Setting: Automated content publishing using Instagram Graph API (/media, /media_publish).
3.3. Twitter (X)
- Feature/Setting: Automate tweet scheduling via the POST statuses/update endpoint; external scheduler setup.
3.4. LinkedIn
- Feature/Setting: Automated post publishing using the Share API (POST /ugcPosts) with scheduled timestamp.
3.5. Pinterest
- Feature/Setting: Automate scheduled pin uploads using Pinterest Content API (POST /v5/pins).
3.6. TikTok
- Feature/Setting: Automate video uploads and scheduling using TikTok for Business Content Upload API.
3.7. Google My Business
- Feature/Setting: Automate post creation with Google My Business API (accounts.locations.localPosts.create).
3.8. Snapchat
- Feature/Setting: Automate story uploads using Snapchat Marketing API (Snap Publisher endpoints).
3.9. YouTube
- Feature/Setting: Automate video publishing with YouTube Data API v3 (videos.insert, schedule publishAt).
3.10. Buffer
- Feature/Setting: Automates scheduled posts via Buffer Publish API (POST /updates/create).
3.11. Hootsuite
- Feature/Setting: Automated scheduling with Hootsuite API (POST /messages with scheduled_send_time).
3.12. Sprout Social
- Feature/Setting: Schedule posts automatically via Sprout Social API (POST /messages).
3.13. Later
- Feature/Setting: Automates Instagram, Facebook, Twitter, Pinterest post scheduling via Later Public API.
3.14. Zoho Social
- Feature/Setting: Automated post queueing via Zoho Social API (POST /social/api/v1/publish) with timestamp.
3.15. Mailchimp
- Feature/Setting: Automates campaign post to social channels using Mailchimp Campaigns API.
3.16. HubSpot
- Feature/Setting: Automated social publishing with HubSpot Social Media API (POST /social/v1/publish).
3.17. Salesforce Marketing Cloud
- Feature/Setting: Automates messages via Social Studio API (POST /v1/messages/send).
3.18. Planable
- Feature/Setting: Automated queue and publish scheduling via Planable API (POST /posts/schedule).
3.19. SocialBee
- Feature/Setting: Automates scheduling content via SocialBee API (POST /v2/content/publish).
3.20. Agorapulse
- Feature/Setting: Automated content queueing and publishing via Agorapulse Content API.

Benefits

4.1. Automates timely and consistent engagement, boosting brand recall and foot traffic.
4.2. Reduces manual labor for marketing teams, automating repetitive posting tasks.
4.3. Ensures optimal delivery times for varied audiences, automating reach maximization.
4.4. Automating cross-platform publishing reduces risk of human error and post duplication.
4.5. Enables automatedly adjusting strategies based on analytics, closing feedback loops efficiently.
4.6. Supports scaling marketing operations as the business grows with complete automation.