Run win-back campaigns for inactive customers

Purpose

1. Automatedly reconnect and reengage furnace store customers who have become inactive to increase repeat business and customer retention.

2. Automate personalized, timely win-back communications via multi-channel campaigns using customer data and interaction history.

3. Automating the identification of lapsed customers and delivering targeted, incentive-driven offers to reignite interest in furnaces and related home living products.

Trigger Conditions

1. Automate detection of customers with no purchase or engagement for 3, 6, or 12 months.

2. Trigger automation upon customer record update indicating inactivity.

3. Initiate win-back automation based on failed survey responses or unsubscribes.

Platform Variants

1. Twilio SMS

• Feature/Setting: SMS Campaign Automation – Set up keyword-triggered flows and schedule personalized outbound messages to inactive numbers.
  
• Sample: Configure Twilio Studio flow for "inactivity-triggered win-back."
  

2. SendGrid

• Feature/Setting: Automated Email Campaigns – Use Marketing Campaigns API to send sequenced win-back emails.
  
• Sample: Set up automation with dynamic content based on inactivity periods.
  

3. Mailchimp

• Feature/Setting: Customer Journey Builder – Automate win-back journeys for segmented inactive users with special $-off offers.
  
• Sample: "No engagement for 6 months" journey automation.
  

4. HubSpot

• Feature/Setting: Marketing Workflows – Trigger win-back sequences via CRM inactivity status.
  
• Sample: Use "Last Activity Date" property in an automated workflow.
  

5. ActiveCampaign

• Feature/Setting: Automation Builder – Set win-back triggers for dormant contacts in furnace segment.
  
• Sample: Automate re-engagement with coupon code email.
  

6. Klaviyo

• Feature/Setting: Automated Flows – Use "Churn Risk" trigger to start SMS/email win-back sequence.
  
• Sample: Abandoned after purchase automation.
  

7. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder – Automate re-engagement journey linked to purchase inactivity.
  
• Sample: Connect Data Extension for inactive leads.
  

8. Zoho CRM

• Feature/Setting: Workflow Rules – Automate email call-to-action for "inactive customer" stage.
  
• Sample: Automated win-back template triggered by lead status.
  

9. Pipedrive

• Feature/Setting: Automations – "Deal Inactive" trigger starts personalized contact automation.
  
• Sample: Send follow-up automated emails after loss of engagement.
  

10. Intercom

• Feature/Setting: Series Automation – Target segments labeled "churn risk" with auto-messages.
  
• Sample: Reach out by automatedly sending a survey after inactivity.
  

11. Shopify

• Feature/Setting: Automated Email Flows – Use "customer at risk" trigger in Shopify Email or integrations.
  
• Sample: Discounted win-back email automation.
  

12. Drift

• Feature/Setting: Playbooks Automation – Initiate conversation with inactive site visitors via chat.
  
• Sample: "Welcome Back" automated greeting for resurfacing users.
  

13. Zendesk

• Feature/Setting: Macro-based Automation – Send automated offers to tickets from previously inactive customers.
  
• Sample: Macro sends loyalty offer email.
  

14. Marketo

• Feature/Setting: Smart Campaigns – Trigger based on inactivity filter, automating the win-back nurture cycle.
  
• Sample: Automatedly send segmented offers.
  

15. Constant Contact

• Feature/Setting: List Segmentation & Automation – Run win-back automations on uninterested contacts.
  
• Sample: "Haven’t opened in 180 days" automation.
  

16. Google Ads

• Feature/Setting: Customer Match – Automate retargeting or display campaigns for lapsed customers using custom lists.
  
• Sample: Sync CRM inactivity status to automate ad set.
  

17. Facebook Ads Manager

• Feature/Setting: Custom Audience Automation – Automatically sync and retarget inactive furnace buyers.
  
• Sample: "Not purchased in 6 months" campaign rule.
  

18. Slack

• Feature/Setting: Workflow Builder – Automate alerts to sales/support about win-back triggers.
  
• Sample: Notify reps of opportunity when a dormant lead reopens email.
  

19. Webhooks (Generic)

• Feature/Setting: Scheduler/Notifier – Automate push of win-back data to any external platform.
  
• Sample: Send JSON webhook on inactivity event.
  

20. Segment

• Feature/Setting: Automated Audiences – Build dynamic segments of inactive users and push to email/SMS partners.
  
• Sample: Automated data sync for personalized win-back flows.
  

21. WhatsApp Business API

• Feature/Setting: Message Templates – Automate personalized win-back campaigns to inactive numbers.
  
• Sample: Send time-limited offer automatedly.
  

22. Viber API

• Feature/Setting: Bulk Messaging – Send automated rich messages to churned mobile contacts.
  
• Sample: Win-back automation for special seasonal deals.
  

23. Airship (Urban Airship)

• Feature/Setting: Automated Push Notifications – Trigger based on inactivity for mobile app users.
  
• Sample: Automate notification about new furnace models.
  

24. Typeform

• Feature/Setting: Automated Survey Workflow – Trigger satisfaction check/win-back surveys for non-responders.
  
• Sample: Automated survey request for feedback.
  

Benefits

1. Automates detection and engagement of lapsed customers, increasing repeat furnace sales.

2. Automated campaigns reduce manual effort, improve targeting, and speed up reactivation.

3. Multi-channel automation maximizes reach for home & living retail customers.

4. Utilizes platform APIs and automator features to streamline the win-back process at scale.

5. Consistent automation ensures no inactive customer is missed in marketing efforts.