Targeted SMS campaign automation

Purpose

1.1. Automate the scheduling, personalization, and delivery of SMS campaigns to segmented customer lists for fusion restaurants.
1.2. Automatedly target promotional offers, new menu launches, event invitations, or feedback requests for increased engagement.
1.3. Optimize timing, frequency, and content of SMS based on customer activity and loyalty data for better marketing ROI.
1.4. Automate opt-outs and compliance management for privacy regulations.

Trigger Conditions

2.1. New customer joins the loyalty program (automated trigger from CRM).
2.2. Specific customer segments meet criteria (e.g., visited in last 30 days, birthday automation).
2.3. Scheduled campaign dates for new fusion dish promotion or themed event.
2.4. Responses or non-responses to previous SMS campaigns, triggering follow-up automated actions.
2.5. Low reservation days triggering automated last-minute offer blasts.

Platform Variants

3.1. Twilio
• Feature/Setting: Twilio SMS API
• Configuration: Automate message sending with POST to https://api.twilio.com/2010-04-01/Accounts/{AccountSID}/Messages.json
3.2. Plivo
• Feature/Setting: Plivo SMS API
• Configuration: Automate through Send Message POST /v1/Account/{auth_id}/Message/
3.3. Vonage
• Feature/Setting: Vonage SMS API
• Configuration: Automate via POST to https://rest.nexmo.com/sms/json
3.4. Sinch
• Feature/Setting: Programmable SMS
• Configuration: Automate by POST /xms/v1/{service_plan_id}/batches
3.5. MessageBird
• Feature/Setting: SMS API
• Configuration: Automate outgoing campaign through POST /messages
3.6. ClickSend
• Feature/Setting: SMS Campaign Automator API
• Configuration: Automate via POST https://rest.clicksend.com/v3/sms/send
3.7. Bandwidth
• Feature/Setting: Messaging API
• Configuration: Automate using POST /api/v2/users/{userId}/messages
3.8. Telnyx
• Feature/Setting: Messaging API SMS
• Configuration: Automate by POST /v2/messages
3.9. Infobip
• Feature/Setting: SMS API
• Configuration: Automate through POST /sms/2/text/advanced
3.10. SMSGlobal
• Feature/Setting: REST SMS
• Configuration: Automate via POST /v2/sms/
3.11. Telesign
• Feature/Setting: SMS API
• Configuration: Automate campaign by POST /v1/messaging
3.12. SAP Digital Interconnect
• Feature/Setting: SMS 365 API
• Configuration: Automate using POST to /messaging/sms
3.13. Gupshup
• Feature/Setting: SMS API
• Configuration: Automate by POST /api/sms
3.14. Karix
• Feature/Setting: SMS REST API
• Configuration: Automate sending by POST /v1/messages
3.15. Exotel
• Feature/Setting: SMS API
• Configuration: Automate campaigns via POST /v1/Accounts/{Sid}/Sms/send
3.16. Routee
• Feature/Setting: SMS API
• Configuration: Automate with POST /sms
3.17. JustCall
• Feature/Setting: SMS Campaign API
• Configuration: Automate scheduling via POST /v1/sms/send
3.18. Zenvia
• Feature/Setting: SMS API
• Configuration: Automate message by POST /sms/send
3.19. Soprano
• Feature/Setting: Messaging API
• Configuration: Automate automation rules via POST /api/v1/message
3.20. Textlocal
• Feature/Setting: SMS API
• Configuration: Automate bulk sends with POST /bulk_json/

Benefits

4.1. Automates outreach to boost fusion restaurant footfall and repeat visits.
4.2. Minimizes manual intervention with automated opt-in/opt-out and reporting processes.
4.3. Enables automatable, targeted marketing, improving response and conversion.
4.4. Reduces error and compliance risk by automating campaign approvals, templates, and delivery windows.
4.5. Supports scalable growth by automating multi-platform, multi-location campaigns.