Automatic updates for new promotions to website and displays

Purpose

1.1. Automate the end-to-end process of updating new gas shop promotions on websites and in-store digital displays.
1.2. Automates campaign workflow from creation, review, and centralized logistics to dissemination across web and display endpoints, ensuring real-time synchronization.
1.3. Automator eliminates manual entry, reduces time-to-market, and enforces promotional accuracy/consistency.
1.4. Automated system notifies relevant teams on updates and archives historical promotional data for compliance.

Trigger Conditions

2.1. Automatedly triggered by creation or approval of a new promotion campaign in promo management system.
2.2. Automate changes if product pricing, stock, or offer windows are updated.
2.3. Scheduled automation (e.g., recurring weekly/monthly promotions).
2.4. API/webhook events from ERP or marketing suite.

Platform Variants

3.1. WordPress
• Feature/Setting: REST API — Automates post creation by sending JSON payload to `/wp-json/wp/v2/posts`.
3.2. Shopify
• Feature/Setting: Admin API — Automate promotion banner push via `/admin/api/2023-01/script_tags.json`.
3.3. Squarespace
• Feature/Setting: Content Update API — Automates inject/update of promotional content block.
3.4. Wix
• Feature/Setting: Wix HTTP Functions — Automator uses POST to `/_functions/promotionsUpdate`.
3.5. Smartsign (Digital Signage)
• Feature/Setting: Playlist API — Automates scheduling and replacement of template in playlist via `POST /api/v1/playlists`.
3.6. ScreenCloud
• Feature/Setting: Content API — Automates push of new media to channel using `POST /content/upload`.
3.7. BrightSign
• Feature/Setting: Networked Publish — Automate XML feed updates for dynamic content regions.
3.8. Zapier
• Feature/Setting: Webhooks & Scheduler — Automate trigger and multi-endpoint posting.
3.9. Power Automate
• Feature/Setting: HTTP Actions — Automates coordinate multi-system REST API posting.
3.10. Slack
• Feature/Setting: Incoming Webhooks — Automates promotional approval notification to #marketing.
3.11. Salesforce Marketing Cloud
• Feature/Setting: Content Builder API — Automate campaign content injection.
3.12. HubSpot
• Feature/Setting: CMS Blog Post API — Automates create/update offers in blog or landing page.
3.13. Airtable
• Feature/Setting: API PATCH — Automates content record sync to web display database.
3.14. Google Sheets
• Feature/Setting: Apps Script/Sheets API — Automates promotion row insertion with triggers.
3.15. Trello
• Feature/Setting: REST API — Automate card move when promotion status is "live".
3.16. Mailchimp
• Feature/Setting: Campaigns API — Automates new promo announcement draft.
3.17. Monday.com
• Feature/Setting: Automations Center — Automates item state to trigger display content update.
3.18. Microsoft SharePoint
• Feature/Setting: Lists REST API — Automate promotion record addition, flows to web parts.
3.19. Google Drive
• Feature/Setting: Drive API — Automates upload of updated visuals, regulated via folder triggers.
3.20. Twitter/X
• Feature/Setting: Post Tweet API — Automates tweet upon web/update go-live.
3.21. Facebook Pages
• Feature/Setting: Page Feed API — Automates post of new promotion on Page timeline.

Benefits

4.1. Automates manual processes, reduces update delay, and cuts errors.
4.2. Ensures automated synchronization across all gas shop promotional endpoints—retail displays, web, and social.
4.3. Enables automated scheduling, versioning, and rollback, improving marketing agility.
4.4. Auditable, automated history of all content/promotion changes for compliance and insight.
4.5. Automation ensures consistency of promotional details and branding.
4.6. Promotes scale with minimal incremental effort as channels grow.