Purpose
1. Automate event/webinar invitation distribution for a gastrointestinal surgeon’s practice, ensuring timely, personalized, and multi-channel invitations for patient and professional engagement.
2. Automates scheduling, message customization, recipient segmentation, RSVP tracking, and reminders across emails, SMS, social media, and calendar sync, while collecting engagement metrics and replies automatically.
3. Enables consistent, automated patient outreach for education, promotional, or referral events, reducing manual admin, error, and response lags, ensuring regulatory compliance and maximizing attendance.
Trigger Conditions
1. Automation triggers on adding a new event/webinar entry to the calendar, upon a date threshold, or uploading recipient lists.
2. Invite automation can also trigger upon patient milestone, referral, or specified request through CRM/patient management platforms.
3. Triggers can also originate from form completions, prior campaign results, or after consulting digital analytics.
Platform Variants
1. Mailchimp
– Feature/Setting: Automate audience segmentation, campaign scheduling, and merge tag insertion; configure via Campaigns API/v3.0.
2. SendGrid
– Feature/Setting: Automate event invitation emails using Dynamic Templates and Marketing Campaigns API.
3. Twilio SMS
– Feature/Setting: Automate mass SMS invites via Messaging API; schedule messages and include RSVP links.
4. Outlook 365
– Feature/Setting: Automate calendar event creation with email invites via Calendar API and Microsoft Graph integration.
5. Google Workspace
– Feature/Setting: Use Google Calendar API and Gmail API to automate event creation and email distribution.
6. HubSpot
– Feature/Setting: Automate email sequences and event triggers via Workflows and Marketing API.
7. Salesforce
– Feature/Setting: Automates invitation campaigns using Marketing Cloud Journey Builder and Campaign API.
8. ActiveCampaign
– Feature/Setting: Automates event invitations through Automations builder and API for custom triggers.
9. Eventbrite
– Feature/Setting: Event automation APIs for invitation emails, RSVPs, and attendee management.
10. Zoom
– Feature/Setting: Automates webinar registration emails and reminders via Zoom API/webhooks.
11. Webex
– Feature/Setting: Automate event scheduling and email invites through Webex API.
12. Constant Contact
– Feature/Setting: Automate contact segmentation, campaign scheduling using the Campaign API.
13. Slack
– Feature/Setting: Automate announcement messages/invites to channels and users with Events API.
14. Microsoft Teams
– Feature/Setting: Automate meeting/event invitations using Teams Graph API for chats and channel announcements.
15. Freshworks CRM
– Feature/Setting: Automate invite emails/SMS triggers from deals or contacts via Workflow Automations.
16. Zoho CRM
– Feature/Setting: Automate event-related email/SMS campaigns using Workflow Rule triggers and Campaigns API.
17. Intercom
– Feature/Setting: Automates in-app and email invitations using Message API and Event Triggers.
18. Pipedrive
– Feature/Setting: Automate email invites through Workflow Automation and Email Integration API.
19. Calendly
– Feature/Setting: Automates event link sharing and follow-up invitations with Calendly API.
20. ClickSend
– Feature/Setting: Automate SMS/Email outreach for invitations and reminders with API and campaign scheduler.
21. WhatsApp Business API
– Feature/Setting: Automate broadcast invitation messages and reminders directly to contacts.
22. Facebook Messenger Platform
– Feature/Setting: Automate event invitations to page followers via Send API and Event webhooks.
23. LinkedIn Marketing API
– Feature/Setting: Automate message invitations to relevant professional contacts or groups.
Benefits
1. Automates outreach, maximizing attendance and engagement while reducing manual effort.
2. Allows automating multi-platform, personalized communication for wider reach.
3. Ensures automated compliance with opt-in and privacy requirements.
4. Enables automated collection of responses, with follow-ups and reminders, reducing no-shows.
5. Automating analytics and feedback loop helps optimize future invitation strategies for gastroenterology events/webinars.