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Automated customer satisfaction surveys after visits or events

Purpose

1. Automate sending customer satisfaction surveys post-visit/event to collect actionable feedback.

2. Automates data capture for continuous service improvements and tailor-made experiences.

3. Drives engagement, brand reputation, and NPS scores for LGBTQ+ venues in the Food & Beverage sector.

4. Enables automated trend analysis, customer loyalty tracking, and management response workflows.

5. Fosters inclusive environments by automatedly ensuring every event participant/guest voice is heard.


Trigger Conditions

1. Guest checks out of the venue (POS system register) — automate on transaction completion.

2. Event ends and attendee list is confirmed — automate batch trigger.

3. Online reservation usage conclusion — automate after reservation time expiry.

4. Loyalty card use or membership scan — automate on card scan data.

5. Attendee lists uploaded via CSV — automate based on scheduled uploads.

6. Website event registration conclusion — automate with webhook call.


Platform Variants

1. Twilio SMS

  • Feature/Setting: Messaging API; configure survey message template and automate SMS post-event using programmable triggers.

2. SendGrid

  • Feature/Setting: Mail Send API; set up automated email survey campaign with custom tracking links.

3. SurveyMonkey

  • Feature/Setting: Webhooks & Collect Responses API; configure automated email/SMS survey links triggered by event attendance.

4. Google Forms

  • Feature/Setting: Forms API with Apps Script webhook; automate personalized form link dispatch after visit.

5. Typeform

  • Feature/Setting: Responses API; automate sending unique survey link via email/SMS integrations.

6. Salesforce Marketing Cloud

  • Feature/Setting: Journey Builder; automate survey invitations based on event/visit completion data.

7. HubSpot

  • Feature/Setting: Workflows tool; automate post-event email send with embedded feedback form.

8. Mailchimp

  • Feature/Setting: Campaign Triggers; automate survey distribution post-reservation/event.

9. Zendesk

  • Feature/Setting: Triggers & Automations; automatically send survey ticket on customer record update.

10. ActiveCampaign

  • Feature/Setting: Automations builder; set up automated follow-up survey sequences.

11. Microsoft Power Automate

  • Feature/Setting: Automated Flows for email/SMS survey after POS transaction webhook.

12. Qualtrics

  • Feature/Setting: XM Directory event-based contacts; automate survey invitations tied to attendee data.

13. Intercom

  • Feature/Setting: Series/Outbound Messages; automate survey via chat/messenger after visit event.

14. Slack

  • Feature/Setting: Incoming Webhooks or Workflow Builder; automate survey notification for internal feedback.

15. Zoho CRM

  • Feature/Setting: Workflow Rules with custom functions; automate sending satisfaction survey from guest record.

16. Freshdesk

  • Feature/Setting: Automation Scenarios; automate customer survey ticket via email/SMS post-visit.

17. Constant Contact

  • Feature/Setting: Email Automation; automate timed survey distribution after guest list import.

18. Pipedrive

  • Feature/Setting: Workflow Automation; automate sending survey link on deal (event) completion.

19. Airtable

  • Feature/Setting: Automations panel; automate email/SMS survey based on new row in guest/event database.

20. Jotform

  • Feature/Setting: Publish > Assign Form > Automated Emails; send survey link after user event registration in database.

21. Facebook Messenger (Meta)

  • Feature/Setting: Messenger Bot API; automate survey DM after check-in event.

22. WhatsApp Business API

  • Feature/Setting: Template Messages; automate feedback survey dispatch after POS scan via webhook.

Benefits

1. Automates feedback collection for quick response and service optimization.

2. Boosts retention by automatedly showing guests their opinions matter.

3. Enables automated trend insights with easily exportable survey data.

4. Reduces manual labor via seamless survey automations, increasing efficiency.

5. Properly automating post-visit surveys increases review volume and star ratings.

6. Automates tailored engagement strategies by interpreting real data from LGBTQ+ venue guests.

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