Communication & MarketingPurpose
1.2. Ensure messages reach targeted audience segments based on demographics, visit history, preferences, and behavior analytics.
1.3. Drive engagement, bookings, and repeat visits with automated, personalized notifications.
1.4. Integrate with CRM, booking, payment, and loyalty platforms for omnichannel automation.
1.5. Maintain consistent and timely automated communication aligned with ongoing promotions and events.
Trigger Conditions
2.2. User behavior (e.g., visited after X days, has not booked in 60 days).
2.3. CRM flag (e.g., VIP loyalty tier upgrades).
2.4. Membership renewal due date.
2.5. Custom segment criteria (e.g., attendees of last Pride event).
Platform Variants
3.1. Mailchimp
• Feature/Setting: Audience segmentation + Campaigns API — Create segment rules (e.g., tag: “recent visitors”) and send automated campaign via POST /campaigns.
3.2. Twilio SMS
• Feature/Setting: Programmable Messaging API — Use /Messages endpoint for automated targeted SMS sends to segment lists.
3.3. SendGrid
• Feature/Setting: Marketing Campaigns API — Create contact lists and automate blast using POST /marketing/singlesends.
3.4. ActiveCampaign
• Feature/Setting: Automations + Segments — Configure “if/then” logic for audience and use API to automate campaign triggers.
3.5. HubSpot
• Feature/Setting: Workflows + Marketing Email API — Use workflows to segment contacts and automate send-out using POST /marketing/v3/emails.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder + Contact Segment API — Automate inclusion in journeys and trigger email/SMS via REST API.
3.7. Klaviyo
• Feature/Setting: Segmented Flows — Use profile filters to automate targeted flows; use /campaigns API for programmatic sending.
3.8. Moosend
• Feature/Setting: Segments + Automated Campaigns — API POST /campaigns to create and launch blast to dynamic segment.
3.9. Omnisend
• Feature/Setting: Audience Segmentation + Automations — API triggers automated sends to filtered lists (POST /v3/campaigns).
3.10. Constant Contact
• Feature/Setting: Email Segments + Campaign Scheduling — Use /contacts/reporting/segments and POST to send_campaign.
3.11. Brevo (Sendinblue)
• Feature/Setting: Advanced Segmentation + SMTP API — API POST /smtp/email to segmented contact list for promoted offer.
3.12. Marketo
• Feature/Setting: Smart List Triggers — Automate campaign rollout via Asset API and segmentation criteria.
3.13. Eloqua
• Feature/Setting: Segment Members + Email Deployments via REST API — Automate selection and emailing.
3.14. Pipedrive
• Feature/Setting: Filtered Contacts + Workflows Automation — Automate sending via integration triggers to marketing service.
3.15. Viber for Business
• Feature/Setting: Business Messaging API — POST to send automatedly marketing messages to opt-in audience.
3.16. WhatsApp Business Cloud API
• Feature/Setting: Message Template Send — Use /messages endpoint for automated special offer blasts.
3.17. Facebook Messenger
• Feature/Setting: Broadcast API; automate segment targeting by user data and schedule message sequence.
3.18. Telegram Bots
• Feature/Setting: sendMessage and targeting logic — Automate marketing blasts to segmented user groups.
3.19. Zoho Campaigns
• Feature/Setting: List Segmentation + Scheduled Campaigns — Segment creation API, automated campaign launching.
3.20. Intercom
• Feature/Setting: Smart Campaigns + Segmentation — Automate outbound messages using segment filters and scheduling.
Benefits
4.2. Automation ensures consistent message timing aligned with campaign schedules.
4.3. Omnichannel automation allows simultaneous reach via SMS, email, and social messaging.
4.4. Increased engagement and conversion via personalized, automated delivery.
4.5. Automated tracking and analytics for real-time performance optimization.
4.6. Reduced operational workload by automating repetitive marketing tasks.
4.7. Accelerate new offer launches and maximize ROI using automation workflows.