Purpose
1. Automate the process of sending scheduled or event-driven payment reminders to customers for outstanding invoices, overdue bills, subscriptions, or partial payments.
2. Automates follow-up to reduce manual intervention, lower late payments, and increase payment conversion ratios for general merchandise retail stores.
3. Includes multi-channel automated reminder delivery via SMS, email, WhatsApp, push notifications, or voice calls.
4. Automates escalation of reminders based on time-to-due, payment status, or predetermined business rules.
5. Enables automated record-keeping of communication history with customers for financial reporting and audits.
Trigger Conditions
1. Automatedly triggered by invoice due date proximity (e.g., 7, 3, 1 day(s) before due).
2. Triggered when invoice status updates to “unpaid” or “partially paid”.
3. Automated trigger for recurring/subscription payment cycles.
4. Triggered by failure of previous reminder delivery or failed payment attempt.
5. Manual automation initiation by staff from dashboard when escalation required.
Platform Variants
1. Twilio
— Sample: POST to `/v1/Messages` endpoint with dynamic recipient and reminder content.
2. SendGrid
— Sample: POST to `/mail/send` with dynamic template data including customer name, invoice ID, and due date.
3. WhatsApp Business API
— Sample: POST to `/v1/messages` with message template and scheduling condition.
4. Slack
— Sample: POST to `/chat.postMessage` with invoice details and reminder status.
5. Microsoft Teams
— Sample: POST to `/v1.0/teams/{team-id}/channels/{channel-id}/messages`.
6. Google Workspace (Gmail)
— Sample: POST to `/gmail/v1/users/me/messages/send` with customer-specific reminder.
7. Mailgun
— Sample: POST to `/v3/{domain}/messages`.
8. HubSpot CRM
— Sample: POST to workflow endpoints mapped to overdue invoices.
9. Salesforce
— Sample: Configure flow for invoice object status change triggering Email Alert.
10. Stripe
— Sample: Listen to `invoice.upcoming` and trigger notification.
11. Xero
— Sample: PATCH to `/invoices` endpoint and trigger email.
12. QuickBooks Online
— Sample: Configure “Send Reminder” action upon overdue status.
13. FreshBooks
— Sample: Configure reminders under Clients → Reminders settings.
14. Zoho Books
— Sample: Set up email schedules linked to “Invoices” module.
15. Pipedrive
— Sample: API to trigger action on deal or invoice objects.
16. MessageBird
— Sample: POST to `/v1/send` endpoint.
17. ActiveCampaign
— Sample: Drag reminder emails in “Automation” builder connected to payment status field.
18. Gmail SMTP
— Sample: Connect to `smtp.gmail.com` and trigger emails through system scheduler.
19. Amazon SES
— Sample: POST to `SendEmail` API call.
20. Zapier
— Sample: “Trigger: Invoice overdue” → “Action: Send Gmail Email.”
21. Brevo (formerly Sendinblue)
— Sample: Use Workflow Builder to send reminders on schedule or based on trigger event.
22. ClickSend
— Sample: POST to `/v3/sms/send`.
23. Pabbly
— Sample: Set invoice trigger and connect with SMS/Email actions.
Benefits
1. Saves time by automating repetitive manual payment reminders.
2. Reduces human error and automates escalation for unpaid invoices.
3. Improves cash flow through faster, automated payment collection.
4. Ensures consistent, compliant, and automated communication.
5. Enables automated tracking, reporting, and analytics on reminder effectiveness.
6. Centralizes payment follow-ups, allowing large volumes to be processed in parallel by the automation engine.
7. Creates a scalable, automatable process to handle seasonal surges without extra hiring.