Lead source performance reporting and attribution

Purpose

1. Automate the collection, analysis, and reporting of automotive dealership lead sources to determine ROI, optimize campaigns, and allocate budget based on real performance across Genesis vehicle retail channels.

2. Automates attribution tracking for all inbound prospects, linking them to campaigns, keywords, channels, and automating reporting to marketing stakeholders and management.

3. Ensures automatable data-driven decision-making to maximize sales funnel efficiency and targeting.

Trigger Conditions

1. New automotive lead captured via web form, phone call, chat, or third-party platform.

2. Scheduled automation (e.g., daily, weekly, monthly reports).

3. Manual trigger for ad hoc analysis and custom automating insights.

4. Marketing campaign launch or end.

5. Automated update or sync from CRM or DMS for new data.

Platform Variants

1 Salesforce

• API: Automate use of REST API to extract lead and campaign data; configure “GET /services/data/vXX.X/sobjects/Lead/”.
  

2 HubSpot

• Automation: Use Lead Sources workflow; configure API endpoint “GET /crm/v3/objects/contacts”.
  

3 Microsoft Dynamics 365

• Data Connector: Use “Leads” entity via OData endpoint for automated syncing.
  

4 Google Analytics

• API: Configure Data API; automate lead source/campaign attribution report pulling using “runReport” method.
  

5 Meta (Facebook Ads)

• API: Automated Insights API; configure “GET /{ad-account-id}/insights” for campaign and lead attribution.
  

6 Google Ads

• API: Use “SearchStream” for automated reporting with lead source breakdown.
  

7 Zendesk Sell

• API: “GET /leads” endpoint for automating source extraction.
  

8 Marketo

• API: “Leads” endpoint; automate custom lead source sync.
  

9 Mailchimp

• Automator: Use “Automations” to track and export signup lead sources.
  

10 Zapier

• Automation: Automate multi-platform trigger/routing for new lead capture event using “Webhooks by Zapier”.
  

11 CallRail

• API: “GET /v3/a/{account_id}/calls” to automate inbound call/source attribution reporting.
  

12 Intercom

• API: “GET /contacts” with automated lead source properties extraction.
  

13 Aircall

• API: Automate use of “GET /calls” to fetch calls with tracking sources.
  

14 Pipedrive

• API: “GET /deals” or “GET /leads” for automated source tracking.
  

15 Segment

• API/Event Automation: Configure Source Destination tracking for automating unified lead source data aggregation.
  

16 Tableau

• REST API: Automatedly schedule and deliver lead source attribution dashboards.
  

17 Looker Studio

• Scheduling: Automate periodic pulling of lead and campaign attribution data via connectors.
  

18 Slack

• Automation: Automated push notifications of performance summaries to marketing channels using “chat.postMessage”.
  

19 Google Sheets

• API: Automate population of rows for lead source and attribution reporting using “sheets.spreadsheets.values.append”.
  

20 ActiveCampaign

• API: Automate accessing “GET /contacts” for lead source field extraction and reporting.
  

21 Power BI

• REST API: Configure for automating refresh and delivery of lead attribution metrics dashboards.
  

Benefits

1. Automated visibility into high-performing channels for improved budget optimization.

2. Consistent, automatable attribution for marketing ROI with reduced manual errors.

3. Speeds analytics and decision cycles through automation.

4. Automates actionable insights, promotes agile campaign adjustment.

5. Streamlines cross-platform reporting and automates cohesive data aggregation for Genesis dealers.