Marketing and Customer EngagementPurpose
1.2 Automates the process of delivering highly contextual, personalized, and timely marketing messages based on dining preferences, visit frequency, transaction history, demographics, and feedback.
1.3 Enables scaling and tracking of customer engagement initiatives to boost table bookings and strengthen brand loyalty using regionally targeted cuisine campaigns.
Trigger Conditions
2.2 Trigger automated SMS after a specific period of inactivity (e.g., 30 days since last visit).
2.3 Automatedly send birthday, holiday, or event-based specials based on stored customer data.
2.4 Trigger special menu promotions after positive feedback or high spend detected in POS.
2.5 Automator checks segmentation criteria met (e.g., vegetarian preference, frequent khachapuri orders).
Platform Variants
• Feature/Setting: Automate sending SMS via Programmable Messaging API; configure event webhook for CRM or POS integration.
3.2 SendGrid (Twilio Segment API)
• Feature/Setting: Use Twilio Segment for tracking user traits, automate SMS through event triggers and lists segmentation.
3.3 Plivo
• Feature/Setting: Automate SMS delivery using Plivo Messaging API, set up inbound webhook for automated opt-out responses.
3.4 Nexmo (Vonage SMS)
• Feature/Setting: Automates SMS campaigns using SMS API; configure delivery receipts for campaign tracking.
3.5 MessageBird
• Feature/Setting: Automate SMS with Flow Builder; set automator triggers based on segment data in webhook configuration.
3.6 ClickSend
• Feature/Setting: Automate bulk SMS with scheduled campaigns, use API for integration to segment lists.
3.7 Sinch
• Feature/Setting: Automated messaging via APIs, use segmentation rules for targeting; trigger by webhook on CRM update.
3.8 Bandwidth
• Feature/Setting: Automate programmable SMS, event-driven automation using API callbacks from loyalty systems.
3.9 Infobip
• Feature/Setting: RCS/SMS automation via integrated campaign manager, map customer segment data for automated delivery.
3.10 SMSGlobal
• Feature/Setting: Automate SMS campaign scheduling, API integration for contact management based on CRM segmentation.
3.11 EZ Texting
• Feature/Setting: Automated segment uploads via CSV/API; pre-schedule SMS blasts for event triggers and offers.
3.12 TextMagic
• Feature/Setting: Automate segmentation with custom fields, API-triggered mass SMS for automatable promotions.
3.13 Telesign
• Feature/Setting: Programmatically trigger SMS via Messaging API; automate opt-in/opt-out requests per user segment.
3.14 CallFire
• Feature/Setting: Use Automated SMS Campaign feature with CSV import; segment lists scheduled for promotions.
3.15 Trumpia
• Feature/Setting: Automate Smart Targeting—program Auto Campaigns leveraging user attribute segmentation, API-triggered.
3.16 Mozeo
• Feature/Setting: Automated group SMS via REST API, schedule to send based on input from CRM updates.
3.17 SimpleTexting
• Feature/Setting: Automate subscriber segmentation in dashboard, schedule automated campaigns by filter rules.
3.18 TeleSign
• Feature/Setting: Use Messaging API for automated delivery by segment; configure callbacks for reporting.
3.19 Zenvia
• Feature/Setting: Automates bulk messaging via API; set up dynamic user segmentation for scheduled automator campaigns.
3.20 Kaleyra
• Feature/Setting: Automate bulk SMS with contact groups; API triggers and webhooks for campaign automation.
3.21 Podium
• Feature/Setting: Use automated conversation flows; trigger personalized SMS by segmentation from POS or CRM events.
3.22 Airship
• Feature/Setting: Automate triggers for geo-segmented SMS; configure automator journeys using custom attributes.
Benefits
4.2 Automation minimizes manual work, cutting staff time and error for SMS promotions.
4.3 Automated tracking and reporting enable campaign optimization and ROI measurement.
4.4 Segmented automation increases offer relevance, boosting conversion and loyalty.
4.5 Automation of opt-out and compliance streamlines data privacy management.