Automatisierte Social Media-Postings zu Kursstarts und Events

Purpose

1.1. Automate the scheduling, creation, and publishing of social media posts announcing new course starts and events for German language schools.
1.2. Ensure information about programs reaches both current and potential students automatedly via all major digital channels.
1.3. Reduce manual marketing effort and increase communication efficiency by automating multi-platform campaigns about course launches, event reminders, and registration deadlines.
1.4. Enable automatable tracking, standardized post formats, and real-time management of scheduled posts across several networks.
1.5. Support automating the extraction of content from internal CRM or calendar systems and automated adaptation into relevant social media content.

Trigger Conditions

2.1. Automatable New Course Start Date entered or modified in central timetable/CRM/calendar.
2.2. Event (e.g., open day, info evening) added to scheduling tool.
2.3. Manual trigger: staff clicks "Send Post" for unscheduled announcements.
2.4. Recurring schedules (e.g., monthly) set for automated reminders.
2.5. Automated web form submission indicating student interest.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API / /me/feed endpoint; automate with Page Access Token for automated posting. Example: POST to /me/feed with message and link.
3.2. Instagram
• Feature/Setting: Instagram Basic Display API / Content Publishing API; automate post scheduling with image URL and caption.
3.3. LinkedIn
• Feature/Setting: LinkedIn Marketing Developer Platform / UGC Post API; automate company updates about courses via POST UGC API.
3.4. Twitter/X
• Feature/Setting: Twitter API v2 / POST /tweets; automate tweet creation for course launch hashtags.
3.5. WhatsApp Business
• Feature/Setting: WhatsApp Cloud API / messages endpoint; automate group and broadcast messages about events.
3.6. Telegram
• Feature/Setting: Telegram Bot API / sendMessage; automate group broadcast or channel updates.
3.7. YouTube
• Feature/Setting: YouTube Data API / videos.insert; automate event reminders via short video uploads.
3.8. Pinterest
• Feature/Setting: Pinterest API / pins endpoint; automate pinning of course flyers to relevant boards.
3.9. Reddit
• Feature/Setting: Reddit API / api/submit; automate event post submissions to language-learning subreddits.
3.10. TikTok
• Feature/Setting: TikTok for Developers API / /post/video; automate uploads of registration reminders.
3.11. Slack
• Feature/Setting: Slack API / chat.postMessage; automate posting event invites in class or alumni channels.
3.12. Discord
• Feature/Setting: Discord Bot / POST /channels/{channel.id}/messages; automate sending news to student servers.
3.13. Viber
• Feature/Setting: Viber REST API / send_message; automate mass notifications about new programs.
3.14. Microsoft Teams
• Feature/Setting: Teams Webhook or Graph API / /teams/{team-id}/sendActivity; automate announcements in group channels.
3.15. Google My Business
• Feature/Setting: Google My Business API / accounts.locations.localPosts.create; automate event or news publishing to business profile.
3.16. Buffer
• Feature/Setting: Buffer API / updates/create; automate bulk scheduling for cross-channel posting.
3.17. Hootsuite
• Feature/Setting: Hootsuite API / messages endpoint; automate batch-scheduling of new course launches.
3.18. Mailchimp
• Feature/Setting: Mailchimp API / campaigns.create and .send; automate sending email digests of new class schedules.
3.19. Zapier
• Feature/Setting: Zap Triggers/Actions for Social; automate chained postings when new course event detected in calendar or sheets.
3.20. Salesforce
• Feature/Setting: Salesforce Marketing Cloud API / POST /messages; automate SMS or automated email notifications about events.

Benefits

4.1. Dramatically reduces manual workload through automated, scheduled publishing and repetitive task automation.
4.2. Ensures timely and consistent communication about courses/events across all major digital marketing platforms.
4.3. Enables automatable multi-channel reach—expands market coverage without added staff input.
4.4. Provides data-driven insights via automation-enabled analytics (post-engagement, open rates).
4.5. Centralizes content control and automates post approval/review process.
4.6. Minimizes posting errors and avoids delays via robust automation.
4.7. Supports scaling up social marketing as school grows without exponentially increasing effort.
4.8. Increases student engagement and registration rates by automated timely reminders.