Marketing and Communication AutomationPurpose
1.2. Enable automated updates of analytics dashboards to reflect latest marketing and communication initiatives, conversions, engagement, and ROI.
1.3. Automate cross-channel data pulls (email, social, paid ads, organic content) and unified report delivery to stakeholders, improving the speed and reliability of campaign performance assessments.
Trigger Conditions
2.2. Scheduled intervals (hourly, daily, weekly) for analytics synchronization.
2.3. Manual override by user via dashboard control to force on-demand updates.
2.4. Data completeness check is automated—initiates update if new or missing records detected.
Platform Variants
• Feature/Setting: Reporting API — configure automated data extraction for campaign source/medium, conversions, and engagement metrics.
3.2. Facebook Marketing API
• Feature/Setting: Insights endpoint — automate campaign results retrieval; set fields such as impressions, clicks, cost per result.
3.3. HubSpot
• Feature/Setting: Analytics API & Marketing Events — automate pulling contact conversion, email open/click analytics.
3.4. Salesforce
• Feature/Setting: Marketing Cloud API — automate extraction of email/SMS engagement statistics and dashboard push.
3.5. Microsoft Power BI
• Feature/Setting: Dataflows API — automate data ingestion and scheduled refresh of marketing dashboards.
3.6. Tableau
• Feature/Setting: REST API — automate population of dashboard data sources and schedule updates.
3.7. Klipfolio
• Feature/Setting: Web Data Connector — automate linking marketing data sources and refreshing dashboard visualizations.
3.8. Looker
• Feature/Setting: Looker API — automate data model refresh and scheduled sending of updated campaign reports.
3.9. Zoho Analytics
• Feature/Setting: Data API — automate import of campaign metrics and trigger dashboard refresh.
3.10. Google Sheets
• Feature/Setting: Apps Script/Sheets API — automate pulling marketing data into sheets and pushing to embedded dashboards.
3.11. Databox
• Feature/Setting: API integration — automate multi-source dashboard updates for all marketing KPIs.
3.12. Domo
• Feature/Setting: DataSet API — automate update of campaign analytics datasets and dashboard tiles.
3.13. AWS QuickSight
• Feature/Setting: Redshift/Glue connector — automate ingestion and visualization scheduling for campaign data.
3.14. Supermetrics
• Feature/Setting: Connectors — automate continuous import from ad/email/social platforms into chosen dashboard environment.
3.15. Mailchimp
• Feature/Setting: Reports API — automate extraction of campaign delivery, open, and click metrics for dashboard.
3.16. Hootsuite
• Feature/Setting: Analytics API — automate download and refresh of social campaign performance reports.
3.17. Sprout Social
• Feature/Setting: Export API — automate engagement and reach analytics for glass block content campaigns.
3.18. Bitly
• Feature/Setting: Metrics API — automate collection of link click data for dashboard visualization.
3.19. SEMrush
• Feature/Setting: Analytics API — automate keyword, traffic, and campaign rankings extraction for dashboard.
3.20. Google Data Studio
• Feature/Setting: Community Connectors — automate connecting, importing, and visualizing cross-channel campaign data.
Benefits
4.2. Enables real-time analytics to support rapid marketing decisions for glass block wholesale campaigns.
4.3. Ensures data accuracy and up-to-date insights through error-proof automated pipelines.
4.4. Streamlines communication with stakeholders by automatedly distributing updated dashboards and summaries.
4.5. Provides scalable automation of diverse data sources for future marketing activities.
4.6. Reduces operational costs by automatically replacing repetitive data tasks with automation tools.