Drip campaigns for new products or services

Purpose

1. The automated drip campaign for new products or services automates delivery of sequential, targeted messages to potential and existing golf cart customers, nurturing leads, announcing product launches, educating prospects, and driving sales conversions with minimal manual intervention.

2. This automation ensures new golf cart inventory, special sale events, or value-added services are introduced to segmented contact lists, driving higher engagement, top-of-mind awareness, and repeated customer contact.

3. Automating multi-platform communication (email, SMS, push, social) maximizes message reach to prospective buyers, rental prospects, and service subscribers.

Trigger Conditions

1. New product/service entry in the inventory management system (trigger on item upload or SKU creation).

2. Sales team marking a lead as "interested in new models/features."

3. New lead or contact added to CRM marked with "marketing opt-in."

4. User sign-up for newsletter or product updates (web form, mobile app, showroom registration).

5. Pre-set campaign launch dates for seasonal or event-based promotions.

6. Prospect engagement actions, e.g., opening an email or clicking a promotion link.

Platform Variants

1. Twilio (SMS Automation)

• Feature/Setting: Automate SMS drip via Twilio Programmable Messaging API.
  
• Sample: Configure Messaging Service, use POST /Messages for scheduled personalized outbound texts.
  

2. SendGrid (Email Automation)

• Feature/Setting: Automate triggered email sequences with SendGrid Automation API.
  
• Sample: POST /marketing/singlesends to create and automate recurring campaign logic.
  

3. Mailchimp

• Feature/Setting: Automate multi-step drip journeys in Customer Journeys builder.
  
• Sample: Create journey "New Product Launch", configure entry trigger on Audience API POST /lists.
  

4. HubSpot

• Feature/Setting: Automate workflow for new contact/lead, sequence drip using Workflows.
  
• Sample: Use Workflows API to automate email/SMS actions post-contact creation.
  

5. ActiveCampaign

• Feature/Setting: Automate campaign sequences via Automations builder with trigger on list addition.
  
• Sample: Create automation with trigger “Subscribes to list” via API/v3/contact/sync.
  

6. Klaviyo

• Feature/Setting: Automate flows with trigger event "Added to Product Launch List."
  
• Sample: Use Flows API to automate product launch drip.
  

7. Constant Contact

• Feature/Setting: Email drip sequence automation on new contact segment.
  
• Sample: POST /contacts and configure automated series.
  

8. Salesforce Marketing Cloud

• Feature/Setting: Automate Journey Builder trigger on new product record.
  
• Sample: Use Email Studio/Automation Studio Triggered Sends API.
  

9. Drip

• Feature/Setting: Automate workflows for post-subscription onboarding.
  
• Sample: Utilize Campaigns API “subscribers” endpoint.
  

10. Pipedrive

• Feature/Setting: Automate email distribution to new pipeline contacts.
  
• Sample: Automate Mail Messages via POST /mailbox/mailMessages.
  

11. Zoho CRM

• Feature/Setting: Automate sequence with Workflow Rules on product update or lead tag.
  
• Sample: Trigger via POST /crm/v2/Leads/actions/trigger.
  

12. SharpSpring

• Feature/Setting: Automate drip via Visual Workflow Builder upon contact entry/tag update.
  
• Sample: Automate email tasks when contact field “Interest” updated.
  

13. Moosend

• Feature/Setting: Automate recipe flows upon list subscription.
  
• Sample: POST /subscribers/add to trigger automation in Campaigns.
  

14. Marketo

• Feature/Setting: Automate engagement programs for product campaigns.
  
• Sample: Trigger via Programs API POST /rest/asset/v1/programs.json.
  

15. Intercom

• Feature/Setting: Automate in-app and email drip on user signup.
  
• Sample: Use Conversations API for targeted triggers.
  

16. Gupshup

• Feature/Setting: Automate WhatsApp or SMS product notifications via Gupshup Messaging API.
  
• Sample: Configure Message API with campaign sequence.
  

17. Freshworks CRM

• Feature/Setting: Automate sales sequences for new product entries.
  
• Sample: Trigger automation with Workflow API POST /contacts.
  

18. Omnisend

• Feature/Setting: Automate multi-channel product campaign workflows.
  
• Sample: API trigger on new subscriber sets automator in motion.
  

19. Braze

• Feature/Setting: Automate campaign canvas for omnichannel drips.
  
• Sample: Use POST /campaigns/trigger/send for event-based automation.
  

20. Slack (Notification Automation)

• Feature/Setting: Automate team notification when a lead enters product drip journey.
  
• Sample: POST message to Slack channel using chat.postMessage API in workflow.
  

Benefits

1. Automates customer engagement, reducing manpower while maximizing touchpoints.

2. Automatedly educates prospects on golf cart options, converting interest to sales.

3. Ensures no leads are missed in the follow-up, automator delivers consistent nurturing.

4. Streamlines multi-platform promotions, automating campaign launch and reporting.

5. Saves time, increases ROI, and enables scalable, personal communication.

6. Automating workflows improves measurement of campaign effectiveness and customer journey analytics.

7. Enables repeatable, automatable marketing strategies adaptable for future launches.