Customer win-back and reactivation campaigns

Purpose

1.1. Automate targeted win-back and reactivation campaigns for lapsed or inactive golf shop customers.
1.2. Automate personalized outreach via email, SMS, social, in-app, and retargeting to reactivate customer interest and drive repeat sales.
1.3. Automating the segmentation, messaging, timing, and multichannel delivery of promotional offers and incentives.
1.4. Automator synchronizes data updates and campaign triggers across CRM, POS, and marketing apps.
1.5. Automation utilizes purchase history, inactivity dates, and engagement metrics for intelligent campaign flows.

Trigger Conditions

2.1. Automated trigger when a customer has not made a purchase for a defined period (e.g., 90 days).
2.2. Automatable detection of customer status change to "inactive" in CRM.
2.3. Automated marketing triggers based on failed re-engagement attempts or unopened previous campaigns.
2.4. Automator sets triggers from POS activity logs when loyalty points remain unused.
2.5. Automatedly starts workflow upon customer marking opt-in for promotions or win-back campaigns.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automated Customer Journey; configure journey to trigger on inactivity with personalized discount code injection.

3.2. Twilio SMS
• Feature/Setting: Programmable Messaging API; set automated message flow to send reactivation reminders to lapsed members.

3.3. HubSpot
• Feature/Setting: Workflow automation; automate segmentation and targeted win-back campaigns from CRM inactivity properties.

3.4. Klaviyo
• Feature/Setting: Flow Trigger; automate flows to send time-based re-engagement emails/SMS based on customer last purchase date.

3.5. ActiveCampaign
• Feature/Setting: Automations builder; configure automatable logic for win-back email chains based on deal stagnation.

3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API; set up inactivity triggers and custom multichannel automations.

3.7. Zendesk Sell
• Feature/Setting: Automated Triggers; automates tagging and outreach based on inactivity period or lost opportunities.

3.8. Intercom
• Feature/Setting: Automated Messages; targeted messaging automator based on user inactivity timelines.

3.9. Segment
• Feature/Setting: Automated Audience Construction/API; automate audience export for win-back workflows.

3.10. Shopify
• Feature/Setting: Automated Win-back email flows; utilize Shopify Flow to mechanize re-engagement tasks.

3.11. Omnisend
• Feature/Setting: Automation Workflows; set campaign triggers on churned/listed inactive club members.

3.12. SendGrid
• Feature/Setting: Marketing Automation API; automate activity-based segmentation and campaign delivery.

3.13. Google Ads
• Feature/Setting: API remarketing lists; automate inclusion of inactive customers in retargeting audiences.

3.14. Facebook Ads (Meta for Business)
• Feature/Setting: Custom Audience Automation; automatically update win-back ad audiences via API.

3.15. Pipedrive
• Feature/Setting: Workflow automation; configure automator to send win-back offers after inactivity detected.

3.16. Zoho CRM
• Feature/Setting: Workflow Rules; automatic triggers for reactivation after set inactivity duration.

3.17. Vero
• Feature/Setting: Behavioral Automation Rules; configure automated user win-back email paths.

3.18. Customer.io
• Feature/Setting: Automated Campaign Triggers; set win-back series based on customer engagement inactivity.

3.19. Braze
• Feature/Setting: Canvas Flow; automate personalized reactivation across push, email, SMS.

3.20. Slack
• Feature/Setting: Workflow Builder/API; automated internal notifications for re-engagement team to follow up with lapsed clients.

3.21. Airtable
• Feature/Setting: Automations; create automations to track lapsed customers and initiate campaign tasks.

3.22. Freshmarketer
• Feature/Setting: Journey Automation; triggers for win-back email and SMS based on custom inactivity criteria.

3.23. Marketo
• Feature/Setting: Smart Campaigns; automate reactivation based on lead scoring re: recent inactivity.

3.24. Pardot (Salesforce)
• Feature/Setting: Engagement Studio automation; set reactivation triggers for dormant prospect records.

Benefits

4.1. Automates repetitive customer follow-up, returning staff time to the golf shop.
4.2. Automatedly increases likelihood of converting lost customers through timely, multichannel outreach.
4.3. Automator ensures no lapsed customer segment is missed; enhances campaign precision.
4.4. Automating reduces human error and delivers faster campaign launches.
4.5. Automates personalization for better customer experience and higher reactivation rates.
4.6. Provides automatable performance tracking, allowing ongoing campaign optimization.
4.7. Automated processes align with regulatory and opt-in consistency requirements.