Analytics & ReportingPurpose
1.2. Automating calculation of ROI by connecting POS, e-commerce, and digital ad data, ensuring actionable insights for grill and BBQ product performance.
1.3. Enhance decision-making by automatedly surfacing top-performing channels and campaigns, identifying budget waste, and recommend next actions.
1.4. Automator will schedule recurring reports and notifications, minimizing manual effort in analytics and promoting automated marketing optimization.
Trigger Conditions
2.2. Trigger on new marketing campaign launches or changes in budget allocations.
2.3. Event-based triggers, such as surpassing spend thresholds or detecting anomalies in ROI.
2.4. Manual triggers from dashboard controls by store managers.
Platform Variants
3.1. Google Analytics
• Feature/Setting: Analytics Data Export API; Configure custom queries to automate fetching conversions and revenue per channel.
3.2. Facebook Ads
• Feature/Setting: Marketing API (Ad Insights); Automatedly pull spend and results for grilling-related campaigns using filter parameters.
3.3. Google Ads
• Feature/Setting: Reports API; Configure automated pulls for cost, clicks, conversions data filtered per campaign.
3.4. Shopify
• Feature/Setting: Admin API (Order API, Analytics API); Automated extraction of e-commerce sales attributed to campaign tracking codes.
3.5. WooCommerce
• Feature/Setting: REST API; Automate retrieval of order, purchaser, and coupon usage data tagged by marketing source.
3.6. Mailchimp
• Feature/Setting: Campaign Reports API; Automated pulling of email campaign metrics for ROI analysis.
3.7. HubSpot
• Feature/Setting: Marketing Events API; Automated getting of lead and attributable sales data for Grill store campaigns.
3.8. Salesforce
• Feature/Setting: Reports and Dashboards API; Automate export of opportunity stage, source, and revenue metrics.
3.9. QuickBooks Online
• Feature/Setting: Transactions API; Automatedly reconcile marketing spend entries for accurate ROI.
3.10. Xero
• Feature/Setting: Accounting API; Automate the sync of expense categories related to marketing initiatives.
3.11. Power BI
• Feature/Setting: REST API Datasets; Automated report publishing for ROI dashboards aggregating data from multiple sources.
3.12. Tableau
• Feature/Setting: Data Extract API; Automatedly refresh and publish marketing ROI dashboards.
3.13. Google Data Studio
• Feature/Setting: Community Connectors; Automate connector configuration for live sourcing of marketing and sales data.
3.14. Slack
• Feature/Setting: Incoming Webhooks; Automatedly post ROI summary reports to grill store’s analytics channels.
3.15. Microsoft Teams
• Feature/Setting: Microsoft Graph API; Auto-send scheduled marketing performance and ROI insights.
3.16. Zapier
• Feature/Setting: Webhooks & Multi-step Zaps; Automate linking of ad, CRM, and sales platforms for ROI calculation flow.
3.17. Segment
• Feature/Setting: Data Warehousing Destinations; Automate routing of marketing and conversion data to allow unified automation.
3.18. Google Sheets
• Feature/Setting: Sheets API; Automate population and scheduled updating of ROI spreadsheets across marketing channels.
3.19. Looker
• Feature/Setting: Looker API; Automate exports of custom grill store ROI dashboards.
3.20. Amazon Seller Central
• Feature/Setting: Advertising API; Automated pulldown of ad spend, sales per SKU for BBQ and grill categories.
Benefits
4.2. Automatable integration of multiple platforms produces centralized, reliable analytics for decision-making.
4.3. Automated detection and alerts of underperforming grill product campaigns improve agility in budget allocation.
4.4. Automating report sharing ensures all stakeholders are timely informed, boosting team productivity and ROI visibility.