Customer Engagement & LoyaltyPurpose
1.2. Automating personalized outreach, offers, and follow-ups to diners who haven’t interacted with the Guizhou restaurant in a set time frame.
1.3. Automatedly segment inactive customers, select campaign content, deploy messages, and track engagement metrics, streamlining food & beverage customer retention.
Trigger Conditions
2.2. Automated thresholds for inactivity set via CRM, POS, or loyalty platforms.
2.3. Campaigns activating upon calendar dates, seasonal offers, or diner’s birthday.
2.4. Triggers configurable via API/webhooks for instant automator launch.
Platform Variants
- Feature/Setting: Use Programmable Messaging; configure triggers in Twilio Flow to send customized text win-back offers automatically.
3.2. SendGrid
- Feature/Setting: Automate via Marketing Campaigns API; set up automated drip emails for inactive segment.
3.3. Mailchimp
- Feature/Setting: Customer Journey Builder; automate tailored emails to lapsed diners using inactivity segments.
3.4. HubSpot
- Feature/Setting: Workflow automation; set up “Re-engage Inactive Contact” trigger for automated win-back sequence.
3.5. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder; automate multi-channel campaigns to default on inactivity rules.
3.6. ActiveCampaign
- Feature/Setting: Automate “Hasn’t bought in X days” to send email/SMS with a returning diner coupon.
3.7. WhatsApp Business API
- Feature/Setting: Automate win-back messages using template messages via WhatsApp Cloud API.
3.8. Facebook Ads Manager
- Feature/Setting: Automatable Custom Audience; target ads at lapsed diners using pixel/API feeds.
3.9. Google Ads Customer Match
- Feature/Setting: Upload CRM emails of inactive diners via API; automate remarketing lists integration.
3.10. Klaviyo
- Feature/Setting: Automator “Win-back Flow” with SMS & email touchpoints for diners not seen in X days.
3.11. Zendesk
- Feature/Setting: Trigger automated follow-up tickets/emails for customer care team for diners marked as inactive.
3.12. Intercom
- Feature/Setting: Automated messaging campaign for inactive user segments; set delay-based triggers.
3.13. Slack
- Feature/Setting: Automated channel notifications for internal teams when a diner hits inactivity threshold via workflow.
3.14. Shopify
- Feature/Setting: Automated email/SMS win-back flows based on last order rules in Marketing Automation.
3.15. Segment
- Feature/Setting: Automates segmentation and sends user list of inactive diners to downstream platforms via APIs.
3.16. Pipedrive
- Feature/Setting: Workflow automation to create tasks/emails for team to reach out to lapsed diners.
3.17. Zapier
- Feature/Setting: Automate triggers from POS inactivity to any supported channel via multi-step automation.
3.18. AdRoll
- Feature/Setting: Automated retargeting setup for CRM-based win-back audiences.
3.19. LoyaltyLion
- Feature/Setting: Inactivity triggers automate rewards or points offers to encourage restaurant revisit.
3.20. SMSBump
- Feature/Setting: Automated SMS flows built on Shopify or other e-commerce CRMs for win-back campaigns.
3.21. Customer.io
- Feature/Setting: Automates multi-channel win-back messages with complex trigger logic for engagement.
3.22. Marketo
- Feature/Setting: Smart Campaigns automating lapsed diner segmentation and outreach.
3.23. Oracle Eloqua
- Feature/Setting: Program Canvas automating triggered emails/SMS for inactivity rules.
Benefits
4.2. Automated segmentation and message delivery increase efficiency and personalization.
4.3. Scalability—automating ensures every lapsed diner is targeted without manual labor.
4.4. Automation creates clear data visibility for ROI tracking of win-back efforts.
4.5. Automator approach enables rapid campaign iterations and testing for best results.