Follow-up campaign for event attendees

Purpose

1.1. Automate sending follow-up messages to event attendees of Gujarati restaurant events to gather feedback, promote future events, encourage reviews, and drive repeat business through targeted, timely, and consistent communications.
1.2. Replace manual outreach with an automatable, repeatable, scheduled automation for all post-event attendee interactions including feedback forms, discount offers, and event surveys.

Trigger Conditions

2.1. Automation triggered when an event ends and attendee list is finalized in reservation system.
2.2. Automation triggered by an attendee check-out status updated, or a reservation marked "attended."
2.3. Automation monitors reservation database for specific status changes or time-based triggers (e.g., 1 hour after event ends).

Platform Variants

3.1. Twilio (SMS)
• Feature/Setting: Automate post-event SMS using Programmable Messaging API; configure automation to send templates based on event tags.
3.2. SendGrid (Email)
• Feature/Setting: Automate email campaign using Marketing Campaigns API, set automations for post-event drip emails with dynamic content.
3.3. Mailchimp
• Feature/Setting: Automated journey; configure Customer Journeys to trigger follow-up based on RSVP tags or event participation lists.
3.4. HubSpot
• Feature/Setting: Automate post-event workflows in Marketing Hub to send segmented follow-ups based on attendee activity.
3.5. ActiveCampaign
• Feature/Setting: Automate event follow-up campaigns by linking reservation field updates to CX Automation triggers.
3.6. WhatsApp Business API
• Feature/Setting: Automated message template dispatch; configure automation to send review or feedback requests to event attendees’ WhatsApp numbers.
3.7. Zoho CRM
• Feature/Setting: Automate after-event workflow rules to email or SMS guests using built-in Workflow Automation.
3.8. Salesforce
• Feature/Setting: Automated Process Builder flow triggers a follow-up task based on Event object status.
3.9. Google Sheets
• Feature/Setting: Automate action on row change (event completion); send emails via Apps Script or external webhook automation.
3.10. Calendly
• Feature/Setting: Webhook automation to push attendee data to automator platforms for post-event campaign sequencing.
3.11. Eventbrite
• Feature/Setting: Automated attendee list export and trigger via Event Ended Webhook; configure automator for campaign launch.
3.12. Intercom
• Feature/Setting: Automated post-event messaging using automated series with attendee segment triggers.
3.13. SurveyMonkey
• Feature/Setting: Automator sends survey links to attendees via automated emails or SMS once event is marked completed.
3.14. Slack
• Feature/Setting: Automated reminder notifications to internal event staff; automate follow-up tasks based on attendee feedback submission.
3.15. Pabbly Connect
• Feature/Setting: Automate multi-channel campaign flows; trigger follow-ups across email, SMS, and WhatsApp.
3.16. Klaviyo
• Feature/Setting: Automate post-event flows using Triggered Flows for event attendees with personalized content.
3.17. Sendinblue (Brevo)
• Feature/Setting: Automation workflows configured to send thank-you and feedback requests after guest attendance tracked.
3.18. Drip
• Feature/Setting: Automation rule—trigger post-event communication using Campaign API when attendee activity logged.
3.19. Jotform
• Feature/Setting: Automated form submission follow-up using auto-responder emails based on event participation data.
3.20. Airtable
• Feature/Setting: Automate event status update triggers; Table Automations push attendee emails to follow-up sequence.
3.21. Freshdesk
• Feature/Setting: Automated ticket or feedback request generated via workflow after event attendance logged.
3.22. Microsoft Power Automate
• Feature/Setting: Automated Flows configured on event updates to trigger emails, messages, or CRM tasks.
3.23. Constant Contact
• Feature/Setting: Automated email follow-ups enabled with RSVP-attendee segmentation.
3.24. Facebook Messenger API
• Feature/Setting: Automate follow-up messages to attendees who RSVPed via Facebook event integrations.

Benefits

4.1. Automates repetitive post-event outreach for consistency and reliability.
4.2. Automator reduces delays, increasing feedback and repeat attendance rates.
4.3. Automation ensures every attendee is followed up with, improving the guest experience.
4.4. Automatedly gathers reviews and feedback, providing actionable insights.
4.5. Automation allows multi-channel, personalized engagement without manual effort.
4.6. Automating creates measurable campaign results, enabling ongoing optimization for Gujarati cuisine event success.