Automated customer re-engagement campaigns

Purpose

1.1. Automate targeted customer re-engagement based on purchase inactivity or abandoned carts in handbags retail.
1.2. Automating personalized messages, offers, or reminders to previous customers, boosting return visits and conversions.
1.3. Automates follow-ups across email, SMS, social, and other channels, reducing manual marketing effort.
1.4. Automator triggers multi-channel campaigns to maximize re-engagement, using customer segmentation, buying history, and behavioral data.
1.5. Enables retailers to automate time-based and behavior-driven retention campaigns at scale, ensuring no revenue opportunity is missed.

Trigger Conditions

2.1. Customer hasn't made a purchase for X days (e.g., 30/60/90 days inactivity).
2.2. Automated abandoned cart detected (item added to cart but checkout not completed within Y hours).
2.3. Customer opens but does not click marketing emails or SMS.
2.4. Automated response when customer unsubscribes from a list, sending a feedback or re-engagement offer.
2.5. Customer visits product page multiple times (automates intent-based triggers).

Platform Variants

3.1. Twilio SMS
- Feature/Setting: Use programmable SMS with event-based triggers; configure SendMessage and Webhook for automating SMS outreach.

3.2. SendGrid
- Feature/Setting: Automate email series using Automation API and Contact Segmentation rules.

3.3. Mailchimp
- Feature/Setting: Automates email retargeting via Customer Journey Builder and Tag Trigger.

3.4. HubSpot
- Feature/Setting: Customer Workflows automatedly trigger re-engagement emails with Delay and Branch logic blocks.

3.5. Klaviyo
- Feature/Setting: Automate flows using Abandoned Cart Flow and Inactive Customer logic blocks/API.

3.6. ActiveCampaign
- Feature/Setting: Automating email/SMS via "If/Else" triggers and Goals in Automations.

3.7. WhatsApp Business API
- Feature/Setting: Send automated messages via Message Templates/Session Messages on key inactivity triggers.

3.8. Facebook Messenger (Meta API)
- Feature/Setting: Automate re-engagement via Messenger Send API and Event Subscriptions.

3.9. Shopify
- Feature/Setting: Automated Workflows using Flow app and Webhook triggers for customer activity.

3.10. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder automates customer paths using API event triggers.

3.11. Google Ads Customer Match
- Feature/Setting: Automate re-targeted ads via Audience segments API.

3.12. Instagram Messaging (Graph API)
- Feature/Setting: Automate direct message campaigns based on recent product views.

3.13. Zendesk
- Feature/Setting: Automation rules to send tickets or notifications when customer is inactive.

3.14. Intercom
- Feature/Setting: Automated Re-engagement Campaign via Series automation flows.

3.15. Omnisend
- Feature/Setting: Automator using Email, SMS triggers for cart/inactivity via Workflow Builder.

3.16. Drip
- Feature/Setting: Custom automated Re-engagement Workflows using Triggers and Action nodes.

3.17. MoEngage
- Feature/Setting: Smart Triggered Campaigns via Event and Segment API.

3.18. Braze
- Feature/Setting: Automated Canvas messaging sequences based on engagement events.

3.19. Pipedrive
- Feature/Setting: Set up automated emails using Workflow Automations with deal/customer events.

3.20. Zoho CRM
- Feature/Setting: Automated email, SMS follow-up via Workflow Rule ("No activity in N days").

3.21. WebEngage
- Feature/Setting: Automates omnichannel re-engagement campaigns via Workflow Creator and API triggers.

3.22. Viber Business Messages API
- Feature/Setting: Automate broadcast messages for cart recovery or inactivity events.

3.23. Microsoft Power Automate
- Feature/Setting: Trigger automated emails, mobile push, or Teams message on inactivity via preconfigured Flows.

3.24. MailerLite
- Feature/Setting: Automated email workflows with advanced triggers for inactivity or cart abandonment.

Benefits

4.1. Automates consistent and timely follow-ups, reducing manual marketing overhead.
4.2. Automatedly increases repeat purchases and reduces customer churn.
4.3. Enables automating granular segmentation for hyper-targeted campaigns.
4.4. Scales automation across communication channels without extra staffing.
4.5. Improves data-driven decision making through automation analytics and reporting.
4.6. Delivers a seamless, omnichannel experience via automatable touchpoints.