Automated feedback collection and analysis

Purpose

1.1. Automated feedback collection and analysis automates the full cycle of obtaining, managing, and interpreting customer feedback for hawker centers at a corporate, street food–focused food court level.
1.2. Automates prompting for feedback via SMS, email, web forms, or mobile apps after a transaction or visit.
1.3. Automates aggregation of feedback from different sources (survey, review site, social media, email) into a unified dashboard.
1.4. Automates sentiment analysis, categorization, and alerting for urgent or high-value feedback using AI-powered APIs.
1.5. Automates follow-up actions, such as sending thank-you notes or offers and routing complaints to managers.

Trigger Conditions

2.1. Automated trigger after completed transaction/receipt from POS or kiosk.
2.2. Time-based automation (e.g., 2 hours post-visit).
2.3. Manual trigger by staff for VIP or complaint cases.
2.4. Automatedly triggered batch campaigns after peak hours.
2.5. Automates triggers from social media mention or online review detection.

Platform Variants

3.1. Twilio SMS
• Feature: SMS messaging automated for feedback prompts.
• Setting: Configure Messaging API endpoint with message template, auto-scheduling by time/event.

3.2. SendGrid
• Feature: Automated email delivery for feedback forms.
• Setting: Configure Transactional API for dynamic templates, enable Automation Triggers on email open/click.

3.3. Google Forms
• Feature: Web survey creation and automatic link generation/distribution.
• Setting: Automate prefilled form links via prepopulation API for customer ID tracking.

3.4. Typeform
• Feature: Interactive feedback form; automate data collection analytics.
• Setting: Use Webhooks to automate submissions into CRM or analytics.

3.5. SurveyMonkey
• Feature: Survey automation and analysis.
• Setting: Automate survey invitations via API, pull data via Webhooks.

3.6. Zendesk
• Feature: Ticketing automation for negative feedback.
• Setting: Automate ticket creation via Support API on feedback flagging.

3.7. Salesforce
• Feature: Case automation for escalated feedback.
• Setting: Use Process Builder or Flow to automate routing and follow-up tasks.

3.8. Slack
• Feature: Automated alert/notification to staff.
• Setting: Incoming Webhooks/API to post urgent feedback in channel.

3.9. Freshdesk
• Feature: Customer feedback automation into support workflow.
• Setting: Automate Freshdesk API to create and assign tickets.

3.10. Google Sheets
• Feature: Automate feedback data logging.
• Setting: Use API integration for live population and reporting.

3.11. Microsoft Power Automate
• Feature: Workflow automation between feedback platforms and internal apps.
• Setting: Configure Flows to automate feedback collection, alerts, and follow-ups.

3.12. Zapier
• Feature: Multi-app automation to move feedback between systems.
• Setting: Automate triggers from form submissions to CRM and mailer.

3.13. Intercom
• Feature: Chat-based feedback automation.
• Setting: Automate post-visit messages using behavioral triggers.

3.14. Facebook Graph API
• Feature: Automated review and comment scraping.
• Setting: Configure API for automated monitoring and sentiment extraction.

3.15. Google My Business API
• Feature: Automate review retrieval and response.
• Setting: Configure API for periodic fetching and auto-responder setup.

3.16. HubSpot
• Feature: CRM-integrated feedback automation.
• Setting: Automate Surveys and Workflows to log and act on feedback.

3.17. Mailchimp
• Feature: Automated email feedback campaigns.
• Setting: Configure Customer Journeys with triggers based on event attendance.

3.18. AWS Comprehend
• Feature: Automates sentiment and keyword analysis.
• Setting: Connect to feedback data for automated batch scanning.

3.19. Microsoft Azure Text Analytics
• Feature: Language and sentiment scoring automation.
• Setting: Configure API endpoint to process and categorize feedback automatically.

3.20. Power BI
• Feature: Feedback analysis and automated reporting.
• Setting: Live data integration for dashboards that update automatically.

3.21. Monday.com
• Feature: Automated feedback task management.
• Setting: Configure board automation to update statuses based on feedback.

3.22. Notion
• Feature: Automated feedback knowledge base.
• Setting: API for auto-logging feedback and flagging follow-ups.

Benefits

4.1. Automates feedback collection, saving time and labor versus manual methods.
4.2. Automated insights and sentiment detection improve response speed and service adjustment.
4.3. Automator enables rapid identification and escalation of emerging issues or trends.
4.4. Automation of multi-channel inputs centralizes data, reducing silos.
4.5. Automating personal follow-up increases customer retention and loyalty.
4.6. Automated, data-driven reporting enhances executive decision-making and ongoing improvements.