Targeted re-engagement campaign automation

Purpose

 1.1. Automate targeted re-engagement campaigns for lapsed or inactive dance class leads/students in the hip hop education sector.
 1.2. Enable campaign automation to reach students via multiple channels (SMS, email, social, ads) based on inactivity, preferences, or prior engagement, thus automating follow-up, retention, and potential revenue recovery.
 1.3. Create automatable workflows that identify inactive users, segment by demographics or class history, deliver personalized messages, track responses, and automate enrollment reminders or special offers for renewed participation.
 1.4. Ensure the automated system adapts to class schedules, registration systems, discount codes, and seasonal promotions relevant to hip hop classes.

Trigger Conditions

 2.1. Automating inactivity detection—no class booking or login after a configurable period (e.g., 14/30/60 days).
 2.2. Automation of campaign initiation after dropped/uncompleted registration forms.
 2.3. Triggering automator flows post specific events: unclicked emails, unread SMS, missed payment, or class cancellation.
 2.4. Surfacing automatable social media unengagement based on API calls to platform analytics.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Automate sending bulk personalized SMS via POST /Messages API; set inactivity triggers via automation rules.
 3.2. SendGrid
  • Feature/Setting: Automating email drip series via Marketing Campaigns API; set trigger for non-opens, scheduled delivery.
 3.3. Mailchimp
  • Feature/Setting: Automate re-engagement journeys using Customer Journeys tool/API; connect triggers to audience inactivity segments.
 3.4. ActiveCampaign
  • Feature/Setting: Automating split-action campaigns via Automations feature; track web actions via Site Tracking API.
 3.5. HubSpot
  • Feature/Setting: Workflow automation builder for lead reactivation; automate contact list segmentation via APIs.
 3.6. Marketo
  • Feature/Setting: Triggered smart campaigns utilizing inactivity filters, automated actions setup via REST API.
 3.7. Salesforce Marketing Cloud
  • Feature/Setting: Automate journey builder with Event API triggers and Engagement Studio automation.
 3.8. Klaviyo
  • Feature/Setting: Automate flows based on event/webhook triggers; leverage segmentation for dormant users.
 3.9. Zendesk
  • Feature/Setting: Trigger automator actions (email/SMS) post support inactivity via Triggers and Automations API.
 3.10. Constant Contact
  • Feature/Setting: Automate drip email series for re-engagement with Campaigns endpoint; configure filters for lapsed contacts.
 3.11. Facebook Ads
  • Feature/Setting: Automate Custom Audience refresh and campaign triggers using Marketing API; automate lookalike retargeting.
 3.12. Google Ads
  • Feature/Setting: Automate remarketing audience list updates and targeted campaigns via AdWords API.
 3.13. Slack
  • Feature/Setting: Automate direct message reminders in channels via chat.postMessage API on missed class events.
 3.14. Intercom
  • Feature/Setting: Automate automated chat campaigns for lapsed users using Message and Event API.
 3.15. Pipedrive
  • Feature/Setting: Automate deal reactivation activities via Activities API and workflow automator.
 3.16. Zoho CRM
  • Feature/Setting: Automate workflow rules for follow-ups based on Lead/Contact inactivity via Automation Rules API.
 3.17. Shopify
  • Feature/Setting: Automated email or SMS retargeting for unpurchased class packages via Admin API and abandoned cart triggers.
 3.18. WhatsApp Business API
  • Feature/Setting: Automate message templates for re-engagement flows; scheduled or event-driven via Send Message endpoint.
 3.19. Calendly
  • Feature/Setting: Automate reminders and follow-up flows for missed/declined hip hop class slots via Webhooks and Notifications API.
 3.20. SurveyMonkey
  • Feature/Setting: Automate survey triggers to evaluate why students disengaged, using Collectors API on non-responders.
 3.21. Airtable
  • Feature/Setting: Automate segment creation and trigger email/SMS workflows via Script Automations or Webhooks.
 3.22. Drip
  • Feature/Setting: Automate e-commerce class retargeting flows based on user inactivity using Workflows API.
 3.23. Telegram
  • Feature/Setting: Automate scheduled or event-driven messages using Bot API to follow up with inactive students.

Benefits

 4.1. Automating these campaigns reduces manual effort and ensures timely outreach for higher class reactivation rates.
 4.2. Automated flows allow tailored, context-aware messaging, increasing relevance and engagement.
 4.3. Automation ensures multi-channel coverage (SMS, email, social), boosting campaign effectiveness and ROI.
 4.4. Enables transparent tracking and continuous iteration of re-engagement strategies via automated reports.
 4.5. Streamlines re-enrollment/payment recovery processes, maximizing student retention with reliable automator routines.