Syndication of for-sale horse data to multiple platforms

Purpose

1.1. Automate syndication of available-for-sale horse data from a breeder’s master CRM/database across a diverse array of sales, classifieds, and social platforms.
1.2. Automates repetitive listing to maximize visibility, standardized presentation, and sales outreach efficiency, while updating all platforms from a single source of truth.
1.3. Enables automated multi-channel lead capture by automatically syncing inquiries and interest data back to the breeder’s CRM.
1.4. Reduces manual data entry errors, ensures real-time inventory accuracy, and supports automating updates/removals as status changes in the main database.

Trigger Conditions

2.1. New horse record is created, edited, or marked as available in master CRM/database.
2.2. Status of existing for-sale horse is updated (e.g., price change, marked as sold).
2.3. Scheduled batch update or manual trigger to initiate resyndication across selected platforms.
2.4. Parsing incoming sales inquiries or messages received on syndication platforms.

Platform Variants

3.1. Facebook Marketplace API
• Feature/Setting: Automatedly posts horse data to Marketplace via API (using /vX.X/{page-id}/products endpoints).
3.2. Craigslist Bulk Posting API
• Feature/Setting: Automates posting and updating for-sale listings using CL poster middleware credentials.
3.3. eBay Classifieds API
• Feature/Setting: Automator configures AddItem call to publish, ReviseItem to update horse data.
3.4. EquineNow API
• Feature/Setting: Automates listing/posting via EquineNow’s Submit Listing API endpoints.
3.5. DreamHorse API
• Feature/Setting: Automated data push via DreamHorse XML/JSON data-feed integration.
3.6. HorseClicks API
• Feature/Setting: Automation posts new data to HorseClicks with set API key and mapped fields.
3.7. Oodle API
• Feature/Setting: Automatable Oodle listings via Posts endpoint, status updates via PATCH.
3.8. Instagram Graph API
• Feature/Setting: Automates feed/photo post with horse info, uses /media and /publish endpoints.
3.9. Twitter (X) API
• Feature/Setting: Automated tweet/photo thread; update status with /statuses/update endpoint.
3.10. Google My Business API
• Feature/Setting: Automated new product posting and removal via accounts.locations.localPosts.
3.11. LinkedIn Pages API
• Feature/Setting: Automates product posts with meta and media; /ugcPosts endpoint for syndication.
3.12. WordPress REST API
• Feature/Setting: Automator creates/updates listing posts via /wp-json/wp/v2/posts endpoint.
3.13. Shopify Storefront API
• Feature/Setting: Automates product (horse profile) listings creation via mutation productCreate.
3.14. WooCommerce API
• Feature/Setting: Automates adding/updating horse for-sale products via /wp-json/wc/v3/products.
3.15. Squarespace API (Beta)
• Feature/Setting: Automates catalog page sections update using Catalog Items endpoints.
3.16. Zapier Webhooks
• Feature/Setting: Automator triggers webhook POST for syndicated custom endpoints.
3.17. Mailchimp Campaigns API
• Feature/Setting: Automates email campaign content updates with latest horses via /campaigns/{id}/content.
3.18. Salesforce API
• Feature/Setting: Automates lead and listing entry using SObject REST endpoints.
3.19. Zoho CRM API
• Feature/Setting: Automates lead capture and syndication status updates with /Leads and /Deals endpoints.
3.20. HubSpot API
• Feature/Setting: Automates listing records creation, updates, and lead flow to /crm/v3/objects/deals.
3.21. Pinterest API
• Feature/Setting: Automates horse photo Pins creation to board via /v5/pins endpoint.

Benefits

4.1. Automated syndication accelerates reach across multiple digital sales channels from one master data entry.
4.2. Reduces manual, repetitive listing updates, allowing breeder staff to focus on higher-level sales tasks.
4.3. Maintains uniform, error-free, automated data consistency across platforms.
4.4. Automation ensures real-time availability and pricing accuracy for all syndication targets.
4.5. Automates lead-capture flow, streamlining sales pipeline and inquiry management.
4.6. Improves market responsiveness by automating price or status changes.
4.7. Provides an automatable audit trail of listings, syndication times, and inquiry capture points.
4.8. Centralizes changes—automator modifies once, syncs everywhere.
4.9. Enables scalable, automatable expansion to future platforms with minimal incremental effort.
4.10. Allows for automating automated status feeds, reporting dashboard integration, and analytics.