Social media post scheduling and publishing

Purpose

1.1. Automate social media post scheduling and publishing to streamline the marketing workflow for a horse riding school within the equestrian education sector.
1.2. Enables automated, consistent, and strategic content delivery across platforms to increase audience engagement, promote events, showcase riding sessions, and highlight student achievements.
1.3. Reduces manual workload and human error, ensuring posts are timely, relevant, and tailored to specific audience segments and times.
1.4. Facilitates the automation of cross-platform content distribution, analytics gathering, campaign consistency, and announcement coordination for lessons, competitions, and promotional offers.

Trigger Conditions

2.1. New event scheduled in calendar (e.g., lesson, open day, competition).
2.2. New content/assets approved and uploaded to a shared folder or CMS.
2.3. Time-based trigger (e.g., daily, weekly, monthly automation for regular posts).
2.4. Engagement milestone achieved (e.g., hitting a follower count, post likes).
2.5. Manual trigger from marketing team through dashboard or mobile app.
2.6. Automatedly generated posting calendar updates.
2.7. Completion of editing workflow in a content approval system.

Platform Variants

3.1. Facebook
• Feature/Setting: Facebook Graph API — configure automated `/me/feed` publishing endpoint.
3.2. Instagram
• Feature/Setting: Instagram Content Publishing API — automate media publishing via `/media_publish`.
3.3. Twitter/X
• Feature/Setting: Twitter API v2 — configure automated `POST /2/tweets` endpoint.
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing API — automate companyPost creation using `ugcPosts`.
3.5. Pinterest
• Feature/Setting: Pinterest API — automate pin creation via `POST /pins`.
3.6. TikTok
• Feature/Setting: TikTok Content Posting API — automate scheduled post endpoint.
3.7. YouTube
• Feature/Setting: YouTube Data API v3 — automate video publishing via `videos.insert`.
3.8. Buffer
• Feature/Setting: Buffer API — automate post queue additions with `/updates/create`.
3.9. Hootsuite
• Feature/Setting: Hootsuite Platform API — automate message scheduling with `/messages` endpoint.
3.10. Sprout Social
• Feature/Setting: Sprout Publishing API — configure automation for scheduled post creation.
3.11. Google My Business
• Feature/Setting: GMB API — automate post creation via `accounts.locations.localPosts.create`.
3.12. WordPress
• Feature/Setting: WordPress REST API — automate blog post publishing with `/wp/v2/posts`.
3.13. Slack
• Feature/Setting: Slack API — automate announcements via `chat.postMessage` to channels.
3.14. Mailchimp
• Feature/Setting: Mailchimp Campaigns API — automate social share campaign triggers.
3.15. Reddit
• Feature/Setting: Reddit API — automate post submissions with `POST api/submit`.
3.16. Tumblr
• Feature/Setting: Tumblr API — automate post creation via `/v2/blog/{blog-identifier}/post`.
3.17. Medium
• Feature/Setting: Medium API — automate publication posts using `POST /v1/users/{userId}/posts`.
3.18. Discord
• Feature/Setting: Discord Webhook API — automate posting to designated channels.
3.19. Telegram
• Feature/Setting: Telegram Bot API — automate message delivery with `sendMessage`.
3.20. RSS Feed Generators
• Feature/Setting: Automate creation/updating of RSS feed items for syndication.
3.21. Zapier
• Feature/Setting: Zapier Webhooks — automate triggers to any supported social platform.
3.22. Notion
• Feature/Setting: Notion API — automate content publication from Notion databases.
3.23. Salesforce Social Studio
• Feature/Setting: Social Studio API — automate social post publishing workflows.

Benefits

4.1. Automates repetitive posting tasks, freeing staff for creative work.
4.2. Automated workflows reduce manual scheduling errors and missed posts.
4.3. Automation of cross-platform publishing ensures brand consistency and wider reach.
4.4. Automated analytics collection for campaign performance and ROI reporting.
4.5. Enables rapid responses or scheduled posts for events, increases operational efficiency.
4.6. Automator-driven segmentation allows targeting parents, riders, and local community automatically.
4.7. Increases student and parent engagement through reliable, timely updates.
4.8. Automatable content calendars help automate planning and resource allocation.
4.9. Automated updates keep all audiences informed of school news and activities without delays.
4.10. Automating asset reuse (images, videos) across platforms maximizes content value.
4.11. Automation enhances agility for promotional or crisis-related posts.