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Abandoned booking reminder automation

Purpose

1.1 Automate the process of identifying customers who started, but did not complete, a horse training service booking, and initiate automated follow-up reminders across multiple channels to maximize booking completions and improve trainer revenue.
1.2 Automates recovery of lost sales, boosts operational efficiency, and enhances customer experience by systematically reminding and prompting action through personalized outreach.
1.3 Automated reminders can include SMS, email, phone, messaging apps, and even push notifications for abandoned bookings.

Trigger Conditions

2.1 Booking is initiated online or via app but not completed within a pre-set time window (e.g., 15–60 minutes).
2.2 Customer enters contact information but fails to finalize transaction.
2.3 Abandonment detected through session timeout, inactivity, or explicit exit at the payment stage.
2.4 Lack of completed booking entry in database after customer-initiated booking session.

Platform Variants

3.1 Twilio SMS
• Feature/Setting: Use programmable SMS API; configure trigger to send automated reminders using POST /Messages endpoint.
3.2 SendGrid
• Feature/Setting: Automate email reminders through Marketing Campaigns API; schedule drip follow-ups via campaign triggers.
3.3 Mailchimp
• Feature/Setting: Automated abandoned cart email flow; trigger set based on segment related to unfinished bookings.
3.4 HubSpot
• Feature/Setting: Workflow automation; set property-based trigger for incomplete bookings, automated follow-up emails and tasks.
3.5 Salesforce
• Feature/Setting: Process Builder or Flow; configure logic to detect open bookings and automate task/message send.
3.6 Pipedrive
• Feature/Setting: Workflow automator; pipeline stage triggers abandoned booking, starts email/SMS reminder.
3.7 ActiveCampaign
• Feature/Setting: Automate reminders with abandoned cart automation recipe; set contact field triggers for booking.
3.8 Zapier
• Feature/Setting: Use automator zaps; trigger from booking system event and automatedly send multi-channel reminders.
3.9 Intercom
• Feature/Setting: Automated chat/message prompts; configure trigger based on session behavior or field abandonment.
3.10 Slack
• Feature/Setting: Automated bot notifications to internal sales/trainer group when booking abandoned; uses webhook triggers.
3.11 Google Workspace (Gmail)
• Feature/Setting: Automated Gmail drafts/sends via Apps Script or API; booking incomplete triggers script for follow-up.
3.12 Microsoft Outlook
• Feature/Setting: Flow automation; schedule personalized follow-up emails based on CRM or booking database triggers.
3.13 WhatsApp Business API
• Feature/Setting: Automate WhatsApp reminders; trigger upon abandoned cart event via outbound message endpoint.
3.14 Facebook Messenger Platform
• Feature/Setting: Messenger bot automation; booking abandonment triggers reminder message using Send API.
3.15 Calendly
• Feature/Setting: Automated reminders configured with event type triggers; integrates with email/SMS for incomplete bookings.
3.16 Acuity Scheduling
• Feature/Setting: Automates reminder emails/SMS for unconfirmed bookings; integrates with external webhook/API.
3.17 Shopify
• Feature/Setting: Abandoned checkout automation; triggers email or SMS flow when service not booked.
3.18 Stripe
• Feature/Setting: Use webhook automation; detects abandoned payment session, triggers external reminder service.
3.19 Zoho CRM
• Feature/Setting: Workflow automation; incomplete deal/booking status triggers email or SMS follow-up.
3.20 Google Ads
• Feature/Setting: Automated remarketing list audience; triggers ad sequence to re-engage users who abandoned the booking.
3.21 Klaviyo
• Feature/Setting: Flow builder; abandoned cart/booking triggers multi-channel reminder automation.
3.22 ClickSend
• Feature/Setting: Automates multi-channel (SMS/email/voice) reminders using transactional API based on booking events.

Benefits

4.1 Automates recovery of lost bookings, increasing trainer revenue.
4.2 Automatedly reduces manual admin time by replacing follow-up tasks.
4.3 Consistently automates customer engagement, ensuring no booking is forgotten.
4.4 Multi-channel automation increases the likelihood of customer action.
4.5 Scalable—automating allows unlimited simultaneous follow-ups, regardless of staff count.
4.6 Automates data collection for performance analysis, enabling continuous improvement of reminder sequences.

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