Automated social media posting for promotions and events

Purpose

1.1. Automate social media posting to promote spa services, seasonal offers, wellness events, workshops, new initiatives, and health tips.
1.2. Automated scheduling of promotional posts for peak engagement and campaign tracking.
1.3. Automate the repetition and timing of posts about events to ensure maximum audience reach.
1.4. Synchronize cross-channel promotion to maintain brand consistency and automate audience engagement.
1.5. Automate posting of pre-designed graphics, videos, and client testimonials to various platforms.
1.6. Collect engagement analytics automatically and trigger follow-up campaigns based on automated post-performance.
1.7. Reduce manual content creation by automating text and hashtag generation for promotions and events.

Trigger Conditions

2.1. When a new promotional event or package is entered into the spa's calendar system.
2.2. When user engagement drops below a set threshold, triggering automated campaigns.
2.3. When recurring health awareness days approach, automate reminders and pre-configured messaging.
2.4. When marketing manager uploads assets to a designated cloud folder, automate content scheduling.
2.5. When CRM tags a segment as “interested in events”, automate customized campaign delivery.

Platform Variants

3.1. Facebook Pages
• Feature/Setting: Facebook Graph API — automate scheduled post creation via /page-id/feed endpoint with payload for text, image, or video.

3.2. Instagram
• Feature/Setting: Instagram Graph API — automate publishing single photo, carousel, or video via /media and /media_publish.

3.3. Twitter (X)
• Feature/Setting: Twitter API v2 — automate POST /2/tweets for text or media tweets at scheduled intervals.

3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing API — automate sharing posts with POST /ugcPosts including images, events, and links.

3.5. Google My Business
• Feature/Setting: My Business API — automate POST /accounts/{accountId}/locations/{locationId}/localPosts for offers and event promotions.

3.6. Pinterest
• Feature/Setting: Pinterest API v5 — automate pin creation with POST /pins including rich media content.

3.7. TikTok
• Feature/Setting: TikTok for Developers Content Posting API — automate /video/publish endpoint for video scheduling.

3.8. YouTube
• Feature/Setting: YouTube Data API — automate video uploads and scheduled publishing via videos.insert and liveBroadcasts.insert.

3.9. Buffer
• Feature/Setting: Buffer Publish API — automate queues and bulk scheduled posts across multiple social accounts.

3.10. Hootsuite
• Feature/Setting: Hootsuite Platform API — automate mass scheduling of social messages using /messages endpoint.

3.11. Zapier Social
• Feature/Setting: Zapier automations — configure automated posting workflows connected to social triggers.

3.12. Sprout Social
• Feature/Setting: Sprout Social Publishing API — automate scheduled posts and campaign performance triggers.

3.13. SocialBee
• Feature/Setting: SocialBee API — automate category-based retargeting and repeated event posting.

3.14. Sendible
• Feature/Setting: Sendible API — automate scheduled posts and content calendar synchronizations.

3.15. Later
• Feature/Setting: Later Media API — automate planned visual content auto-publishing across selected platforms.

3.16. Planable
• Feature/Setting: Planable API — automate approval flows, scheduling, and posting for marketing teams.

3.17. Agorapulse
• Feature/Setting: Agorapulse API — automate publishing, re-queuing top performing wellness posts.

3.18. Loomly
• Feature/Setting: Loomly API — automate content idea generation, scheduling, and analytics-driven reposts.

3.19. ContentCal
• Feature/Setting: ContentCal API — automate campaign calendars and bulk upload of event posts.

3.20. Salesforce Social Studio
• Feature/Setting: Social Studio API — automate cross-channel posts and engagement reporting triggers.

Benefits

4.1. Automation saves staff time, reducing repetitive manual posting and human error.
4.2. Automates optimal posting times, increasing audience reach and promotional effectiveness.
4.3. Automated scheduling enables consistent messaging for spa offers and health events.
4.4. Automating cross-platform posting maximizes promotional ROI with minimum manual intervention.
4.5. Automated analytics collection helps in fine-tuning future marketing automation strategies.
4.6. Automator can automatically respond to engagement spikes, increasing brand visibility for hot stone spa services.