Analytics collection and regular reporting

Purpose

1.1. Automate analytics collection from marketing, website, CRM, and advertising tools for a house sitter agency.
1.2. Automates the regular generation, aggregation, and distribution of reports to key stakeholders.
1.3. Automator fetches data on lead generation, conversion, website engagement, social channels, paid campaigns, and customer feedback.
1.4. Enables data-driven marketing strategy by automatedly tracking ad spend, ROI, user journeys, and campaign effectiveness.
1.5. Delivers actionable insights and automates alerting for KPI anomalies or growth opportunities.

Trigger Conditions

2.1. Scheduled time-based triggers, e.g., daily/weekly/monthly analytics runs.
2.2. Post-campaign completion or ad spend threshold reached.
2.3. New leads generation or CRM update event.
2.4. Website traffic spike detected by automated monitoring.
2.5. Manual trigger by team for ad hoc automated reporting.

Platform Variants

3.1. Google Analytics
• API: Reporting API v4 — Automatedly schedule data pulls for traffic, conversions, and engagement.
3.2. Facebook Ads
• API: Marketing API — Automate campaign, ad set, and creative performance report extraction.
3.3. Google Ads
• Feature: Google Ads API — Automator fetches daily spend, impressions, conversions for all campaigns.
3.4. HubSpot
• Feature: Analytics & Reports API — Synced contact/list growth, automated lead source attribution.
3.5. Salesforce
• Feature: Reports API — Automated generation of opportunity and marketing ROI dashboards.
3.6. Mailchimp
• API: Campaign Reports — Regularly automate open/click metrics and campaign comparisons.
3.7. LinkedIn Ads
• API: Reporting — Automated fetch of campaign reach, engagement, leads.
3.8. Twitter Ads
• API: Analytics endpoints — Automate extraction of tweet and ad results.
3.9. Instagram Insights
• API: Graph API Insights — Scheduled pulling of post impressions and follower data.
3.10. Zapier
• Feature: Webhooks & Integrations — Aggregator for automatable analytics and reporting flows.
3.11. Power BI
• Feature: Dataflows — Automator designed for ingesting multiple sources and automated report refresh.
3.12. Tableau
• Feature: Hyper API — Automatedly uploads CSV/extracted analytics for visualization.
3.13. Slack
• API: chat.postMessage — Sends automated summary reports to marketing channels.
3.14. Microsoft Teams
• Feature: Incoming Webhook — Distribution of automated analytics summaries for teams.
3.15. Notion
• Feature: Database API — Update project insights sections with automated data.
3.16. Google Sheets
• API: Sheets API — Automate daily append of analytics rows for historical tracking.
3.17. Databox
• Feature: Data Sources API — Regularly pulls marketing KPIs for house sitter analytics dashboards.
3.18. SEMrush
• API: Analytics APIs — Automate reporting for SEO, paid ads, and traffic benchmarks.
3.19. Pipedrive
• Feature: Insights API — Extract automated pipeline and lead reporting metrics.
3.20. Trello
• Feature: Card Automations — Log analytics action items or campaign alerts on boards.
3.21. Asana
• API: Tasks & Webhooks — Create tasks or update marketing project reports automatically.
3.22. ClickUp
• Feature: Dashboards Integration — Automate injection of analytics widgets for marketing review.

Benefits

4.1. Automates manual analytics and reporting, saving team hours weekly.
4.2. Provides real-time or regular automated insights for agile marketing decisions.
4.3. Reduces risk of human error in data compilation with reliable automator flows.
4.4. Ensures stakeholders receive relevant, up-to-date analytics for performance optimization.
4.5. Automates detection of bottlenecks and growth opportunities in house sitter lead funnels.