Customer & Order ManagementPurpose
1.2 Automatedly enrich customer profiles by fetching additional data such as demographic, geographic, behavioral insights, social media details, credit scoring, and business intelligence.
1.3 Automate combining internal order data with external sources for deeper customer segmentation and targeting.
1.4 Enable automation by triggering downstream campaigns, segmentation, or loyalty eligibility based on enriched datasets, fostering personalized outreach.
Trigger Conditions
2.2 Order updates (e.g., status change, customer details amendment) automate enrichment workflow initiation.
2.3 Scheduled automation to review and refresh customer profiles on a fixed interval.
Platform Variants
• Feature/Setting: “Data.com Clean” API automates enriching records upon new order.
3.2 HubSpot
• Feature/Setting: Contacts API with "Enrich" automates profile enhancement with public/business info.
3.3 Clearbit
• Feature/Setting: “Prospector” and “Enrichment” APIs automate appending company and social data.
3.4 ZoomInfo
• Feature/Setting: "Enrich Contact API" automates business intelligence enrichment from orders.
3.5 Pipl
• Feature/Setting: “Search API” automates identity verification and enrichment with demographics.
3.6 Cognism
• Feature/Setting: "API Enrichment" automates B2B data enhancement for customer orders.
3.7 FullContact
• Feature/Setting: “Person Enrichment API” automates extra social profiles and affinities.
3.8 People Data Labs
• Feature/Setting: “Person Enrichment API” automates profile completion for retail ordering.
3.9 Segment
• Feature/Setting: "Enrichment Destinations" automates combining with sources like Clearbit and Ambee.
3.10 Intercom
• Feature/Setting: "Data Enrichment" automates fetching user data for every new customer order.
3.11 Enricher.io
• Feature/Setting: “Enrich API” automates adding data points for new retail order contacts.
3.12 Snov.io
• Feature/Setting: “Email Finder API” automates automatedly retrieving social and company details.
3.13 Datanyze
• Feature/Setting: "Enrichment API" automates appending tech stack and firmographics.
3.14 Apollo.io
• Feature/Setting: “Enrichment API” automates adding market intelligence to order submitter data.
3.15 Lusha
• Feature/Setting: “Person/Company Enrichment API” automates updating leads with accurate info.
3.16 Hunter.io
• Feature/Setting: "Domain Search API" automates company and key contact lookup on checkout.
3.17 Experian Data Quality
• Feature/Setting: "Contact Validation API" automates enrichment and validation in order workflows.
3.18 Trulioo
• Feature/Setting: "GlobalGateway API" automates real-time identity and KYC data for new orders.
3.19 Melissa
• Feature/Setting: “Personator API” automates updating missing customer details automatedly.
3.20 Ekata
• Feature/Setting: “Identity Enrichment API” automates risk scoring and profile enrichment.
3.21 BeenVerified
• Feature/Setting: “People Search API” automates demographic and phone enrichment triggered by orders.
3.22 OpenCorporates
• Feature/Setting: “Companies API” automates B2B customer order enhancements.
3.23 Socure
• Feature/Setting: “ID+ API” automates fraud scoring and profile enrichment from order flow.
Benefits
4.2 Automates error reduction and consistency in customer information across ordering and marketing systems.
4.3 Enables automation of personalized promotions, loyalty, and retention strategies based on deeper profile data.
4.4 Improves operational efficiency by automating order-to-segmentation data sync for campaign automators.
4.5 Secures a competitive edge via real-time automation of analytics and insight-driven retail automations.