Google/Facebook Ads performance monitoring

Purpose

1. Automate cross-channel ad performance data collection for Google and Facebook Ads used by hunting stores.

2. Automate analysis and reporting of ad spend, ROI, keywords, audience performance, placements, and conversion attribution to major KPIs.

3. Automate alerts for underperforming ads, budget depletion, or sudden CTR/CPC variances to optimize marketing campaigns without manual supervision.

4. Automate dashboard and report generation to provide granular insight on a daily, weekly, or custom basis.

5. Automate integrations with hunting store CRM to connect lead quality with ad source for full-cycle marketing feedback.

Trigger Conditions

1. Automated schedule: hourly, daily, weekly ad data poll from platforms’ APIs.

2. Automated ad events: performance threshold breaches (CTR < 1%, CPC > target, etc.).

3. Automated budget checkpoints: spend surpasses 50%, 75%, or 100% of daily/monthly cap.

4. Automated new campaign or ad creation triggers instant inclusion in reporting flow.

5. Automated lead conversion logged in CRM analytic for attribution.

Platform Variants

1. Google Ads

• API: Google Ads API – Automatedly fetch campaign, ad group, and keyword stats (sample: `searchStream()`, `getCampaigns`).
  

2. Facebook Ads

• API: Facebook Marketing API – Automated report pulls from `/adaccounts//insights`.
  

3. Microsoft Advertising

• API: Bing Ads Reporting API – Automates scheduled performance retrieval.
  

4. LinkedIn Ads

• Endpoint: `/adAnalytics` – Automator pulls conversion and spend data.
  

5. Twitter Ads

• Ads API: `GET /stats/accounts/:account_id` for automatable campaign stats.
  

6. TikTok Ads

• Endpoint: `/open_api/v1.2/report/ad/get` – Automated analytics fetching.
  

7. Instagram Ads

• API via Facebook integration – Automate campaign & ad set performance analytics.
  

8. HubSpot

• Marketing API: Automatedly log ad leads, set performance triggers.
  

9. Salesforce

• Pardot API: Automate syncing of ad spend & conversion data into lead records.
  

10. ActiveCampaign

• Automation: Automatically add new ad-sourced leads, trigger campaigns based on ad event metadata.
  

11. Power BI

• Data Connector: Automate ingestion & dashboard generation from raw ad platform data.
  

12. Looker Studio

• Connector: Automatable scheduled refresh & merging of Google/Facebook ad data.
  

13. Tableau

• API/Data Source: Automated visualization and anomaly alerting on imported ad KPIs.
  

14. Slack

• Bot/API: Automatedly notify team on critical ad performance shifts.
  

15. Google Sheets

• Apps Script: Automated import of ad analytics for pivoting and quick summaries.
  

16. Mailchimp

• Automation: Trigger targeted campaigns for leads from specific ad groups.
  

17. Shopify

• App Integration: Automated mapping of ad spend to specific product sales.
  

18. Zoho CRM

• Workflow: Automate annotation of leads by ad channel and performance rating.
  

19. Zapier

• Workflow Builder: Chain APIs for seamless, automatable ad-to-report flows.
  

20. Monday.com

• Automation: Tag marketing tasks or leads by ad campaign status automatically.
  

21. Notion

• API: Automated push of ad performance notes for team knowledgebase.
  

22. Asana

• Rule: Assign tasks when automated alerts indicate an ad requires attention.
  

Benefits

1. Automates data consolidation, eliminating manual import/export.

2. Automates real-time insights and alerts for proactive optimization.

3. Provides automated, recurring executive summary reports and visualizations.

4. Improves ROI by automatedly surfacing underperformers for reallocation.

5. Supports full-cycle closed-loop marketing automation from ad to CRM.

6. Minimizes manual errors and response lag with automated anomaly detection.

7. Enables scalable marketing automation as spending and channels grow.

8. Automates compliance archiving for campaign audits and industry regulations.