Segmented email and SMS broadcast to different member groups

Purpose

1. Automate segmented email and SMS broadcast campaigns to member groups (e.g., beginners, advanced, parents, coaches) of the ice skating club for event alerts, schedules, membership updates, and engagement reminders.

2. Enables automated targeting of communication based on attributes (attendance, membership status, interests, age group, renewal dates, performance milestones) to boost engagement, automatedly inform, and retain diverse club members.

3. Streamline and automate repetitive outreach, leveraging segmentation to maximize message relevance, automate member experience, and minimize manual admin.

Trigger Conditions

1. Automated by member status update (new signup, renewal, expiry, birthday, skill advancement).

2. Trigger on time-based schedules (weekly event reminders, monthly newsletters, session promos).

3. Segment-triggered (e.g., custom segments: “Teens—Competition Prep,” “Parents—Holiday Reminders”).

4. Triggered by club activities (post-event feedback, weather cancellations, new coach intro).

5. Manually triggered for ad-hoc outreach to segments (urgent updates).

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate SMS broadcasts via Twilio API; Configure Message Service with segmented member lists and workflows.
  
• Sample configuration: Use messagingServiceSid and segment filter to automate message distribution.
  

2. SendGrid

• Feature/Setting: Automated email sends with SendGrid’s Dynamic Templates and Marketing Campaign Segments.
  
• Sample configuration: Use “Contacts > Segments” and “Campaigns API” to schedule and automate segmented sends.
  

3. Mailchimp

• Feature/Setting: Automate segmented audience broadcasts using Mailchimp’s Audience Segmentation and Campaign Automations.
  
• Sample configuration: Configure segments in “Audience > Segments” and enable triggers for scheduled or behavioral campaigns.
  

4. ActiveCampaign

• Feature/Setting: Automatedly send emails/SMS via ActiveCampaign Automations and List Segmentation.
  
• Sample configuration: Use “Automation Builder” with triggers on list changes or field updates.
  

5. HubSpot

• Feature/Setting: Automated workflows with segmented marketing emails via HubSpot Workflows and Lists.
  
• Sample configuration: List-based triggers and “Workflow Actions” to automate campaign deployment.
  

6. Salesforce Marketing Cloud

• Feature/Setting: Automate multi-channel campaigns via Journey Builder with segment filters and SMS integration.
  
• Sample configuration: Entry source on data extension segment, automated journey triggers.
  

7. Klaviyo

• Feature/Setting: Automated campaigns and flow triggers via Klaviyo’s List/Segment and Flow Builder.
  
• Sample configuration: Configure “Flow Trigger” for segment entry, set split logic for segment-based automation.
  

8. Constant Contact

• Feature/Setting: Automate segmented email series with Automation and List Segments.
  
• Sample configuration: List-based triggers for Sequence Automation.
  

9. Brevo (Sendinblue)

• Feature/Setting: Automated workflows using Brevo Segmentation and Workflow Triggers (email/SMS).
  
• Sample configuration: Segment contacts, add workflow trigger for segment join or activity.
  

10. Moosend

• Feature/Setting: List Segmentation and Automation Workflows for targeted email blasts.
  
• Sample configuration: Set recipient segments in “Automation Triggers.”
  

11. Omnisend

• Feature/Setting: Automate “Audience Segmentation” broadcasts via Email/SMS Automation rules.
  
• Sample configuration: Configure workflow to trigger on segment join.
  

12. GetResponse

• Feature/Setting: Automation builder with Segments and Triggered Messages (email/SMS).
  
• Sample configuration: Use “Segment Entry” as automation trigger.
  

13. AWeber

• Feature/Setting: Automate broadcasts to segments with Tag-Based Automations.
  
• Sample configuration: Apply tags as segment, sequence triggers messages.
  

14. Zoho Campaigns

• Feature/Setting: Automated email/SMS to list segments via Workflow Rules.
  
• Sample configuration: Workflow triggers on list activity or field update.
  

15. Mailjet

• Feature/Setting: Segment-based campaigns automated via Contact Properties and Campaign Triggers.
  
• Sample configuration: “Segment Campaign” and scheduled send triggers.
  

16. SharpSpring

• Feature/Setting: Automator for segmented emails/SMS using List Segments and Triggers.
  
• Sample configuration: List trigger for drip series.
  

17. Drip

• Feature/Setting: Automated workflows with Segments and Rule-based Triggers.
  
• Sample configuration: “Workflow Trigger—Segment joined.”
  

18. SMSAPI

• Feature/Setting: Segment messaging and campaign automation via SMSAPI Groups and Campaign Schedules.
  
• Sample configuration: Automate messaging by group membership.
  

19. ClickSend

• Feature/Setting: Automate broadcast SMS and emails to filtered lists using Automation Triggers.
  
• Sample configuration: Trigger via “Contact added to segment.”
  

20. Customer.io

• Feature/Setting: Segment broadcast via “Segment Triggers” and Multi-Channel Campaign Workflows.
  
• Sample configuration: Flow automation started by segment qualification.
  

Benefits

1. Automated outreach boosts member engagement, event attendance, and retention rates.

2. Automation minimizes staff workload, error, and communication delay, scaling club communications effortlessly.

3. Flexible automations allow individual and group targeting for automatedly precise member experiences.

4. Improved data-driven communication fosters stronger, automated club community connection.

5. Automator reduces repetition, manual filtering, and ensures every segment receives tailored info automatically.