Purpose
1. Automate the sending of personalized invitations and follow-ups for live events/webinars to maximize engagement and attendance.
2. Automatedly track recipient interactions, RSVPs, and automate timely reminders to reduce manual effort.
3. Automate integration with CRM, calendar, and marketing tools for seamless campaign execution.
4. Automated analytics collection to optimize future marketing events.
5. Automating cross-channel outreach to audience via email, SMS, calendar invites, and social media.
Trigger Conditions
1. Automator activates when new event or webinar is scheduled.
2. Automation starts when new contact is added to the event group or when registration forms are submitted.
3. Automated triggers from user interactions: RSVP received, attendance marked, or feedback submitted.
4. Time-based automated scheduling for pre-event, during-event, and post-event communications.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automate SMS sends via Twilio Programmable Messaging API; set up Event trigger, use sendMessage with recipient number and event details.
2. SendGrid
- Feature/Setting: Send automated email invitations; configure SendGrid’s Mail Send API with dynamic templates and triggered batch sends.
3. Zoom
- Feature/Setting: Automate webinar creation and invitations using Zoom REST API; configure meeting/webinar creation and automated sending of invitations via scheduleWebinar endpoint.
4. Calendly
- Feature/Setting: Automated event scheduling via Calendly API; use webhook triggers for user scheduling and automated follow-up via integration endpoints.
5. Salesforce
- Feature/Setting: Automate invitation flows using Process Builder or Flow Builder; trigger Campaign member invites via Salesforce API.
6. Google Calendar
- Feature/Setting: Automated event creation and attendee invites using Calendar API; automate reminders via event.schedule endpoint.
7. Outlook/Office 365
- Feature/Setting: Automate calendar invites and follow-ups using Microsoft Graph API; set up automated messages for confirmations and reminders.
8. HubSpot
- Feature/Setting: Workflow automation for event-based emails; use Marketing Email API, automate follow-up messages via CRM triggers.
9. Mailchimp
- Feature/Setting: Automate multi-stage invitation and reminder emails using Customer Journeys and Campaigns API.
10. Google Sheets
- Feature/Setting: Store attendee list, automate triggers using Apps Script to send emails/SMS when new entries recorded.
11. Airtable
- Feature/Setting: Automate tracking of RSVP and sending follow-ups using Airtable Automations linked to records.
12. Slack
- Feature/Setting: Automated direct notifications for internal team or group reminders using Slack API chat.postMessage.
13. Facebook Events
- Feature/Setting: Automate event posting and invitation using Facebook Graph API; scheduled posts and messages.
14. LinkedIn
- Feature/Setting: Automate invitation messages or posts via LinkedIn Marketing Developer API for targeted business audience.
15. Eventbrite
- Feature/Setting: Automated event creation, attendee emails, and reminder logic using Eventbrite REST API.
16. ZoomInfo
- Feature/Setting: Enrich and segment invite lists automatedly via API; automate re-engagement emails.
17. Google Forms
- Feature/Setting: Collect RSVPs and trigger automated confirmation/invite emails via Form Responses API or Apps Script.
18. Microsoft Power Automate
- Feature/Setting: Automate end-to-end email and message workflows, connect event platforms, and timed reminders.
19. Zapier
- Feature/Setting: Automate connections between registration forms, CRM, and communication channels using ‘Zap’ triggers and actions.
20. Pipedrive
- Feature/Setting: Automate contact invitations and tracking using Pipedrive Workflow Automation or API for follow-up emails.
21. WhatsApp Business API
- Feature/Setting: Automated event reminders and invitations via WhatsApp messaging flows through API.
22. Intercom
- Feature/Setting: Automate in-app notifications, email, or SMS event reminders with Intercom Campaigns API.
23. ActiveCampaign
- Feature/Setting: Automate event sequences with email/sms using ActiveCampaign Automations/Triggers and API endpoint.
24. Typeform
- Feature/Setting: Automate RSVP capture and integrate with follow-up logic using Webhooks API after form completion.
25. ClickMeeting
- Feature/Setting: Automate invite and reminder emails for webinars with ClickMeeting API endpoints.
Benefits
1. Automated workflows eliminate repetitive manual work.
2. Automating ensures no missed follow-ups, maximizing event attendance.
3. Automated personalization increases audience engagement.
4. Automation minimizes errors and increases the efficiency of outreach.
5. Centralized automated analytics for data-driven marketing automation improvements.
6. Scalability increases as automated systems manage more contacts without increased effort.
7. Consistent, timely automated communications improve brand perception and attendee satisfaction.
Marketing Automation & Social Media