Lead capture and nurturing from guest inquiries

Purpose

 1.1. Automate the capture of guest inquiries across multiple channels (website forms, chat, social media) into centralized CRM.
 1.2. Automate assignment and segmentation of leads based on inquiry content, source, guest profile, and stay preferences.
 1.3. Automate personalized nurture sequences via email, SMS, and messenger platforms to encourage direct bookings and loyalty sign-ups.
 1.4. Automate notification to sales or booking teams for high-value leads and real-time pipeline reporting.
 1.5. Automate data sync with loyalty programs to onboard prospects into marketing automation journeys.
 1.6. Automate tracking of engagement (opens, clicks, responses) for further nurturing or direct follow-up.

Trigger Conditions

 2.1. New inquiry submission from website, chat, or email.
 2.2. Inquiry received via social media DM or comment.
 2.3. Guest fills interest form on partner listing sites.
 2.4. Any lead scoring event detected (e.g., engagement with nurture emails, clicking "book now").

Platform Variants (with settings/functions)

 3.1. Twilio SMS
  • Feature/Setting: Incoming webhook for SMS parser; automating lead source capture and guest phone number extraction.
 3.2. SendGrid
  • Feature/Setting: API call to automatedly trigger nurture email series; automated tracking of email interactions.
 3.3. HubSpot CRM
  • Feature/Setting: API endpoint for new contact creation; automating pipeline assignment and trigger workflows.
 3.4. Salesforce
  • Feature/Setting: Automated lead capture via REST API; auto-assign lead owner and trigger notification automations.
 3.5. Mailchimp
  • Feature/Setting: Add to audience endpoint; automating nurture campaign entry with segmentation tags.
 3.6. Facebook Messenger API
  • Feature/Setting: Webhook for new message capture; automate lead enrichment and chatbot engagement.
 3.7. Intercom
  • Feature/Setting: Conversation webhook; automate CRM push and nurture message sequence.
 3.8. WhatsApp Business API
  • Feature/Setting: Incoming message parser; automate new inquiry log and response templates.
 3.9. Zapier Webhooks
  • Feature/Setting: Catch hook URL; automate multi-step lead processing and platform sync.
 3.10. Google Sheets API
  • Feature/Setting: Append row endpoint; automate inquiry archival and reporting feed.
 3.11. Typeform
  • Feature/Setting: Webhook for form submission; automate survey-to-lead conversion.
 3.12. Slack
  • Feature/Setting: Incoming webhook to automate sales team alert for key leads.
 3.13. Calendly
  • Feature/Setting: Event scheduled webhook; automate nurture flow on confirmed bookings.
 3.14. Pipedrive
  • Feature/Setting: Deal and contact API; automate lead creation and activity logging.
 3.15. ActiveCampaign
  • Feature/Setting: Add contact and automate automation start; nurture flow triggered by new inquiry.
 3.16. Zoho CRM
  • Feature/Setting: API for lead creation and workflow trigger; automating assignment and followup.
 3.17. Aircall
  • Feature/Setting: Incoming call webhook; automate call-to-lead mapping and SMS/email nurture.
 3.18. Freshdesk
  • Feature/Setting: Ticket creation API; automate tickets for high-touch inquiry followup.
 3.19. TikTok Developer API
  • Feature/Setting: Webhook for direct messages; automate youth-market lead capture and nurture.
 3.20. Instagram Graph API
  • Feature/Setting: Webhook for DM and comment capture; automate influencer and guest lead segmentation.
 3.21. Microsoft Outlook API
  • Feature/Setting: Monitor inbox for inquiry emails; automate categorization and CRM push.
 3.22. Google Workspace Gmail API
  • Feature/Setting: Watch for new booking/inquiry email; automate parsing and nurturing.
 3.23. Eventbrite
  • Feature/Setting: New attendee event; automatedly trigger nurture for event guests.
 3.24. Drift
  • Feature/Setting: Chat conversation webhook; automate lead logging and initial nurture drip.

Benefits

 4.1. Automates multi-channel guest capture for higher data integrity and speed.
 4.2. Automation reduces guest response latency, improving booking rates.
 4.3. Automated nurture enhances personalization, boosting direct bookings and loyalty enrollment.
 4.4. Automator minimizes human error and reduces sales team workload.
 4.5. Automation enables granular lead segmentation for tailored follow-up.
 4.6. Automated reporting delivers real-time insight to optimize marketing and sales ROI.
 4.7. Automating handoff between marketing and booking teams ensures no lead is lost.
 4.8. Extensible automatable flows allow rapid adaptation to new sales or marketing channels.