Purpose
1. Automate weekly newsletter distribution to internet café customers for promoting offers, updates, event announcements, and driving engagement.
2. Ensure timely, consistent outreach automatedly to nurture customer relationships and increase returning clientele.
3. Enable automation of list management, personalized content, analytics tracking, and user opt-outs across various channels.
Trigger Conditions
1. Scheduled automation: Every week on a designated day and time.
2. Customer sign-up, new promotions, or event triggers can also initiate automated newsletter sending.
3. Any update in newsletter content repository being auto-pulled for new editions.
Platform Variants
1. Mailchimp
• API: Use `/automations` endpoint for scheduling and sending; configure audience and campaign templates automatedly.
2. SendGrid
• Feature: Automated Campaigns; set `Marketing Campaigns API` for batch sending and analytics.
3. Amazon SES
• Feature: Automated Email Sending via `sendBulkTemplatedEmail`; set schedule via cron or Lambda trigger.
4. Constant Contact
• API: `EmailCampaigns` POST requests; automate contact list integration and campaign deploy.
5. ActiveCampaign
• Feature: Automated Workflows; set newsletter as an automation triggered by time or contact events.
6. HubSpot
• Feature: Marketing Email workflows; automate batch sending using workflow triggers or REST API.
7. Zoho Campaigns
• Feature: Create campaigns via `Campaigns API` and automate schedule & segmentation.
8. GetResponse
• API: `Newsletters` endpoint; set frequency and recipient segments for automated distribution.
9. Klaviyo
• Feature: Automated Flows; use `Campaigns API` for creating and automating blast sends.
10. Campaign Monitor
• Feature: Transactional and scheduled campaigns via `/campaigns` API; automate via time triggers.
11. AWeber
• Feature: Automations for list management and `Broadcast` send API for newsletters.
12. Moosend
• API: `Campaigns.schedule`; automate lists and content pulling.
13. Mailjet
• Feature: Send API and marketing automation scenarios; automate segment-based batch sends.
14. Salesforce Marketing Cloud
• API: `Email Studio` and triggered email sends utilizing automation studio.
15. Brevo (formerly Sendinblue)
• Feature: Transactional and marketing emails with automation workflows and `/email_campaigns` API.
16. Benchmark Email
• Feature: RSS-to-email and scheduled automation campaigns via API.
17. MailerLite
• Feature: Automated campaigns and workflows for weekly distribution.
18. Elastic Email
• Feature: Campaign API for scheduling newsletters to targeted lists.
19. Drip
• Feature: Automation workflows specific to newsletter campaigns, leveraging `Broadcasts API`.
20. Omnisend
• Feature: Automated campaign builder, integrate with commerce events, and batch send API.
21. IBM Watson Campaign Automation
• Feature: Event-driven automation for newsletters, using APIs for custom triggers and reporting.
22. Google Workspace (Gmail API)
• Feature: Script scheduled batch sends to address lists via `users.messages.send` for newsletter automation.
23. Microsoft Outlook (Graph API)
• Feature: Automate scheduled sending to distribution groups with batching and tracking.
24. Zapier
• Feature: Multi-platform workflow automator; automate newsletter actions to any email marketing app.
Benefits
1. Automates repetitive, error-prone processes and ensures consistency in communications.
2. Increases reach and engagement automatedly through personalization and scheduling.
3. Saves time and resources by leveraging multi-platform automation, optimizing staff productivity.
4. Enables analytics tracking, automated list hygiene, and compliance with opt-out laws.
5. Supports omnichannel automated marketing for cross-promotion and seamless customer experience.
Marketing & Communication