Tracking and reporting of marketing campaign performance

Purpose

1. Automate tracking and reporting of marketing campaign performance, extracting campaign engagement, conversion, and reach metrics from multi-channel sources for a Japanese regional restaurant.

2. Enables automated collection, processing, analysis, and reporting of marketing results, supporting digital and offline campaign attribution.

3. Provides continuous, automated feedback loops to optimize future marketing strategies through data-driven insights.

4. Reduces manual data gathering, automatically merges multi-platform data, and standardized reports for management review.

5. Automates KPI-based alerts to flag underperformance and opportunities.

Trigger Conditions

1. New marketing campaign is launched on digital or physical channels.

2. Pre-defined reporting interval reached (daily, weekly, monthly, or real-time).

3. Automated detection of campaign milestone (e.g., threshold of clicks/conversions reached).

4. Incoming data webhook from advertising or analytics source.

5. Scheduled automation trigger for report generation and distribution.

Platform Variants

1. Google Analytics

• Feature/Setting: Automated API pulls for campaign UTM tracking; configure Data API for scheduled metric extraction.
  

2. Facebook Marketing API

• Feature/Setting: Automates campaign insights and ad performance extraction via insights endpoints.
  

3. Instagram Graph API

• Feature/Setting: Automate retrieval of engagement, reach, saves, and click metrics.
  

4. Twitter/X API

• Feature/Setting: Automates tweet and campaign analytics via GET /2/tweets/metrics endpoint.
  

5. LINE Messaging API

• Feature/Setting: Automatedly collects engagement rates for Japanese audience campaigns.
  

6. Google Ads API

• Feature/Setting: Automates pulling click-through, conversion, and budget spend metrics for campaign analysis.
  

7. Microsoft Ads API

• Feature/Setting: Automated campaign statistics extraction; PPC performance via Reports API.
  

8. TripAdvisor API

• Feature/Setting: Automates review and response metrics for campaign-attributed restaurant feedback.
  

9. Yelp Fusion API

• Feature/Setting: Automates metrics around campaign-driven reviews and interactions.
  

10. Mailchimp Marketing API

• Feature/Setting: Automates email campaign tracking; open/click/unsubscribe metrics.
  

11. SendGrid Webhooks

• Feature/Setting: Automated event notification for marketing email activity, bounced/blocked metrics.
  

12. Salesforce Marketing Cloud API

• Feature/Setting: Automates multi-channel campaign data retrieval for reporting dashboards.
  

13. HubSpot Marketing API

• Feature/Setting: Automates workflows to aggregate all marketing contacts and engagement activity.
  

14. Slack Incoming Webhooks

• Feature/Setting: Automated alerting or summary notifications of key marketing performance changes.
  

15. Tableau REST API

• Feature/Setting: Automates fetching and updating dashboards with current campaign data.
  

16. Google Data Studio API

• Feature/Setting: Automates data connector refresh and reporting for marketing dashboards.
  

17. Airtable Automation

• Feature/Setting: Automates the aggregation and visualization of campaign meta-data.
  

18. Microsoft Power BI REST API

• Feature/Setting: Automates dataset refresh and dashboard publication for marketing analytics.
  

19. Google Sheets API

• Feature/Setting: Automates campaign data import into spreadsheets for custom report generation.
  

20. Zapier Webhooks

• Feature/Setting: Automates connectivity between marketing data sources and custom reporting destinations.
  

21. Trello API

• Feature/Setting: Automated action cards for campaign milestones and reporting task tracking.
  

22. Asana API

• Feature/Setting: Automates campaign tracking as project tasks with real-time progress.
  

23. Notion API

• Feature/Setting: Automatedly populates marketing page databases with performance statistics.
  

24. Power Automate (Microsoft Flow)

• Feature/Setting: Automates multisource aggregation and report distribution flows for campaign data.
  

25. Google Calendar API

• Feature/Setting: Automated reminders for campaign reporting windows and review meetings.
  

Benefits

1. Automates all reporting, saving time and eliminating manual data entry.

2. Ensures accuracy by automatically merging cross-channel data without human error.

3. Enables data-driven marketing adjustments through real-time automation.

4. Centralizes multi-channel campaign insights for easy executive review via automated dashboards.

5. Supports continuous, automated monitoring and immediate performance alerts for proactive response.

6. Automates internal collaboration by automatically sharing tailored reports with stakeholder channels.

7. Frees up staff for higher-value strategy by automatedly handling repetitive tracking tasks.

8. Boosts ROI by automating detection of effective vs. underperforming campaigns.