Marketing & Social MediaPurpose
1.2. Automate acknowledgement of positive, neutral, and negative feedback to enhance public relations and customer engagement.
1.3. Automating follow-up actions e.g., apology messages, promotional offers, or requests for more detailed feedback.
1.4. Integrate review sentiment analysis to automate escalation of critical reviews to management.
Trigger Conditions
2.2. Review matches certain keywords (e.g., “bad service”, “great taste”, “slow delivery”).
2.3. Scheduled automation for daily/weekly aggregation of new reviews.
Platform Variants
• Feature/Setting: Automate fetching new reviews and posting response using "accounts.locations.reviews" endpoint.
3.2. Facebook Graph API
• Feature/Setting: Automate collection and response to reviews using "Page Ratings & Reviews" object.
3.3. TripAdvisor API
• Feature/Setting: Automate review monitoring via webhooks and automate replies through the "Reviews" endpoint.
3.4. Yelp Fusion API
• Feature/Setting: Automate fetching business reviews using "GET /businesses/{id}/reviews" and automate replies via messaging endpoint.
3.5. Twitter API
• Feature/Setting: Automate monitoring of mentions and automate responses using "statuses/update" endpoint.
3.6. Instagram Graph API
• Feature/Setting: Automate detection of comments/reviews on posts, automating DMs or comment replies via "Comments" and "Messaging" endpoints.
3.7. Trustpilot API
• Feature/Setting: Automate review acquiring and responding through "Business Unit Reviews" and "Private Reply" endpoints.
3.8. Slack API
• Feature/Setting: Automate internal notifications and escalation of critical reviews using "chat.postMessage".
3.9. Zendesk
• Feature/Setting: Automate ticket creation and assignment for negative review escalation via "Tickets API".
3.10. Twilio SMS
• Feature/Setting: Automate SMS alerts to managers when negative reviews are detected using "Messaging Service API".
3.11. SendGrid
• Feature/Setting: Automate personalized email follow-up to reviewers using "Mail Send API".
3.12. HubSpot
• Feature/Setting: Automate review records in CRM and automated responses using "Engagements API".
3.13. Microsoft Teams
• Feature/Setting: Automate posting summaries or alerts about new reviews using "chatMessage" endpoint.
3.14. Airtable
• Feature/Setting: Automate storing and categorizing reviews for analytics and workflow triggers using "Base API".
3.15. Notion
• Feature/Setting: Automate creation of new review pages and internal comments using "Database API".
3.16. Zapier Webhooks
• Feature/Setting: Automate integrations and trigger flows for new review events via "Catch Hook" or "POST".
3.17. ReviewTrackers API
• Feature/Setting: Automate centralized review management and automated response submission via "Review API".
3.18. Salesforce
• Feature/Setting: Automate automated case creation for poor reviews using "REST API" and update customer records accordingly.
3.19. Mailchimp
• Feature/Setting: Automate targeted review response and reviewer re-engagement campaigns using "Campaigns API".
3.20. Intercom
• Feature/Setting: Automate live chat responses to reviews left through integrated feedback systems using "Conversations API".
Benefits
4.2. Automates sentiment-driven escalation and recovery for negative feedback.
4.3. Automates gathering actionable analytics on reviewer sentiment and frequency.
4.4. Automates multi-channel presence, reducing manual review workload for marketing teams.
4.5. Automates personalized follow-ups, driving loyalty and brand advocacy.