Post-visit feedback and review collection automation

Purpose

1. Automate the collection of post-visit feedback and reviews from customers of a Kyoto-style Japanese restaurant to enhance guest experience, address negative feedback rapidly, automate review solicitation across channels, improve public reputation, and gather actionable insights for service refinement.

2. Automator triggers communication after the dining experience, offering seamless feedback forms, review platform links, and personalized follow-up to increase review submission rates and automate valuable data aggregation.

Trigger Conditions

1. Automated trigger initiates after a completed reservation and visit, based on POS checkout confirmation or reservation time window elapse.

2. Trigger automates based on data from POS, reservation platforms, digital receipts, or guest Wi-Fi sign-out.

3. Automator can also use customer loyalty app usage or geofencing-based exit events.

Platform Variants

1. Twilio SMS

• Feature/Setting: Use Programmable SMS API to automate sending timed feedback requests post-visit.
  
• Sample: Schedule message after checkout event with custom feedback link.
  

2. SendGrid

• Feature/Setting: Automated Email API to dispatch a personalized post-dining feedback email.
  
• Sample: Trigger transactional campaign using reservation completion data.
  

3. Mailchimp

• Feature/Setting: Automated Customer Journey for automating post-visit email series.
  
• Sample: Connect customer tags from restaurant CRM post-visit to start the automation.
  

4. Intercom

• Feature/Setting: Automated in-app message post-dining using Events API.
  
• Sample: Trigger when guest session is completed in loyalty app.
  

5. Facebook Messenger API

• Feature/Setting: Automate sending a Messenger follow-up using Send API.
  
• Sample: Push feedback prompt 2 hours after tagged visit event.
  

6. Google Forms + Sheets API

• Feature/Setting: Generate unique feedback Google Form links and automate storage of responses.
  
• Sample: Script auto-generates, tracks, and associates responses to customer profile.
  

7. Shopify POS App

• Feature/Setting: Configure Webhooks to automate sending receipt with review request QR/code.
  
• Sample: Webhook fires on completed sale, emails/sends SMS with feedback link.
  

8. Typeform

• Feature/Setting: Use Typeform API to automate dynamic, branded feedback form distribution.
  
• Sample: Generate personalized links and piped variables per diner.
  

9. Zendesk

• Feature/Setting: Automate follow-up ticket creation for negative feedback with Support API.
  
• Sample: Trigger when low survey rating detected; assign to customer relations.
  

10. Yelp Fusion API

• Feature/Setting: Automate review invitation emails linking directly to restaurant’s Yelp page.
  
• Sample: Use API links to facilitate rapid post-visit review submission.
  

11. TripAdvisor API

• Feature/Setting: Send automatable reminders for TripAdvisor reviews.
  
• Sample: Email with embedded TripAdvisor review widget.
  

12. WhatsApp Business API

• Feature/Setting: Automated template messages post-visit to request feedback.
  
• Sample: Send WhatsApp push notification 1 hour after checkout event.
  

13. HubSpot

• Feature/Setting: Automate workflow triggered by deal close or POS sync, sending a review sequence.
  
• Sample: Design workflow to dispatch multi-step feedback and review invitations.
  

14. Salesforce

• Feature/Setting: Marketing Cloud Journey Builder for automated review campaigns.
  
• Sample: Trigger automation from dining data via API or data extension.
  

15. SurveyMonkey API

• Feature/Setting: Automate survey sending with custom restaurant branding.
  
• Sample: Setup API to push personalized survey to recent diners.
  

16. Square POS

• Feature/Setting: Automated receipts with appended review request links/emails.
  
• Sample: Trigger automated post-payment feedback request.
  

17. Slack

• Feature/Setting: Automation posts instant feedback summaries to management Slack channel.
  
• Sample: Use Incoming Webhooks for real-time alerts from feedback automator.
  

18. Google My Business API

• Feature/Setting: Automate email invitations to post visit reviews to Google.
  
• Sample: Send templated post-visit email with direct Google review link.
  

19. Zoho CRM

• Feature/Setting: Workflow rules automate the feedback request and review follow-up.
  
• Sample: Post-visit CRM status change triggers automator to send survey.
  

20. ActiveCampaign

• Feature/Setting: Automation builder for triggered post-dining email or SMS campaigns.
  
• Sample: Sequence launches on change in “dined” status via integration.
  

Benefits

1. Automates and increases guest feedback collection volume and consistency.

2. Automated feedback enables rapid response to issues, boosting reputation.

3. Automator saves staff time by eliminating manual review requests.

4. Automating multi-platform review invitations maximizes online visibility.

5. Automated insights help management rapidly adapt service and menu.

6. Automates guest engagement and builds relationships through personalized follow-up.

7. Automation delivers actionable data for marketing and retention efforts.