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Integration of Google/Facebook ads leads directly into CRM

Purpose

1.1. Automate the transfer of leads captured from Google Ads and Facebook Ads forms into CRM platforms for lamp shade suppliers in retail.
1.2. Automating ensures sales teams instantly receive, qualify, and nurture leads without manual data entry.
1.3. Automated lead integration eliminates lead loss, speeds up follow-ups, and enhances conversion rates in the furniture and decor sector.
1.4. Automation facilitates real-time reporting for marketing and communication efforts across all lead sources.

Trigger Conditions

2.1. Automated trigger is when a new lead form is submitted via Google Lead Form Extensions or Facebook Lead Ads.
2.2. Trigger events also include lead form completions, ad clicks, or custom conversion events.
2.3. The automator detects new records via API polling, instant webhooks, or platform callbacks.

Platform Variants

3.1. Salesforce
• Feature/Setting: “Web-to-Lead” API—automate posting leads directly to CRM endpoint; set up Lead Assignment Rules.
3.2. HubSpot
• Feature/Setting: “Forms API”—automated ingestion of data from Google/Facebook lead endpoints with mapped properties.
3.3. Zoho CRM
• Feature/Setting: “Leads API (insertRecords)”—configure endpoint to automate lead creation from ad source payloads.
3.4. Pipedrive
• Feature/Setting: “Create Lead” endpoint—automate new contact/lead inserts upon ad form submission.
3.5. Microsoft Dynamics 365
• Feature/Setting: “Leads (POST)” via Web API—automate mapping and push of ad source data to CRM.
3.6. Freshsales
• Feature/Setting: “Leads API”—map incoming lead fields from ad platforms and automate record creation.
3.7. ActiveCampaign
• Feature/Setting: “Contact & Deal Automation”—use API to automate lead entry and trigger automatable workflows.
3.8. Copper CRM
• Feature/Setting: “Create Person/Lead API”—automated insertion of leads; map ad form fields to CRM.
3.9. Monday.com
• Feature/Setting: “Item Creation via API”—automate new board items/leads from ad submissions.
3.10. Insightly
• Feature/Setting: “Create Leads API”—automate addition of leads and pipe metadata from ad channels for tracking.
3.11. Nutshell
• Feature/Setting: “Leads API”—automate posting new leads with webhooks triggered from ad forms.
3.12. Keap (Infusionsoft)
• Feature/Setting: “Contacts API”—automate lead insertion and trigger automator sequences.
3.13. Bitrix24
• Feature/Setting: “crm.lead.add” endpoint—automate creation of new drip leads from ad network data.
3.14. Marketo
• Feature/Setting: “REST API – Lead Import”—automate scheduled or triggered imports from ad lead data.
3.15. SharpSpring
• Feature/Setting: “Leads Endpoint”—automate direct addition and automate lead scoring rules.
3.16. SugarCRM
• Feature/Setting: “REST Leads API”—configure to automate posting of lead form results from external ad providers.
3.17. Google Sheets
• Feature/Setting: “Sheets API”—automate new row insert upon ad lead capture for simple CRM.
3.18. Airtable
• Feature/Setting: “Base API (Create Record)”—automate ad lead addition and trigger downstream automations.
3.19. Mailchimp
• Feature/Setting: “Add List Member API”—automate adding leads from ad forms as new subscribers.
3.20. Trello
• Feature/Setting: “Cards API”—automate new card creation on a lead board from form completions.
3.21. Asana
• Feature/Setting: “Task Creation API”—automate generation of follow-up tasks per new automated lead.
3.22. Intercom
• Feature/Setting: “Contacts API”—automate storing new ad leads for customer messaging flows.
3.23. Notion
• Feature/Setting: “Database API (Create)”—automate entry in dedicated CRM database per new lead form response.

Benefits

4.1. Automates data entry, reducing human error and boosting productivity.
4.2. Automated lead management ensures rapid response, improving conversion rates and customer satisfaction.
4.3. Enables automating omnichannel campaigns and customer journeys based on real-time lead data.
4.4. Automator reduces lead leakage and standardizes data collection across platforms.
4.5. Automation allows hands-off scaling of marketing outreach for lamp shade suppliers in retail.

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