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SMS marketing workflow for flash sales

Purpose

1.1. Automates the process of sending timely SMS notifications to existing and potential customers about flash sales, maximizing engagement and quick stock clearance.
1.2. Automatedly schedules, triggers, and segments campaigns, targeting lamp shade enthusiasts who have opted into SMS communications, ensuring compliance and consent verification.
1.3. Automates marketing follow-up sequences, tracks responses, and provides analytics on message performance and sale conversions for future automation improvements.
1.4. Automates integration with CRM, inventory, and eCommerce platforms to stop campaigns automatically when stock runs out or when the sale ends.
1.5. Enables automatable A/B testing of messaging variants and lasting opt-out management.

Trigger Conditions

2.1. Automatedly triggered by manual launch via dashboard or scheduled calendar event aligning with product launches/flash sales.
2.2. Automator triggers upon inventory threshold reach (e.g., overstock situations).
2.3. Predefined date/time triggers for recurring flash sale events or special seasons.
2.4. API trigger from external marketing tools or custom website event (new lamp shade collections uploaded).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Configure Programmable Messaging API; sample — set up messaging service SID and webhook for delivery status.
3.2. Nexmo (Vonage)
• Feature/Setting: SMS API, set up API Key/Secret, automate sender ID, and configure DLR (Delivery Receipt) webhook.
3.3. MessageBird
• Feature/Setting: SMS API, automated templates, schedule via API, set webhook for opt-outs.
3.4. Plivo
• Feature/Setting: Messaging API, configure authentication, automate source numbers, set SMS status callback URL.
3.5. ClickSend
• Feature/Setting: REST SMS API, define campaign in API body, automate contact list selection.
3.6. Bandwidth
• Feature/Setting: Messaging API, automate flash sale triggers via API schedule; configure delivery status endpoint.
3.7. SignalWire
• Feature/Setting: SMS API, auto-authenticate, set automation callback for incoming replies.
3.8. Telnyx
• Feature/Setting: Programmable SMS API, set up automated messaging profiles and callback URLs.
3.9. Infobip
• Feature/Setting: SMS API, use omni-channels/automation rules, automate contact segmentation.
3.10. Sinch
• Feature/Setting: SMS Campaign API, automate scheduled campaigns and reporting webhook.
3.11. TextMagic
• Feature/Setting: SMS Gateway API, automate message distribution lists and scheduling.
3.12. Telesign
• Feature/Setting: Messaging API, automate compliance checks, use status webhooks.
3.13. Esendex
• Feature/Setting: SMS API, automate recipient grouping and delivery analytics callback.
3.14. SMSGlobal
• Feature/Setting: MXT API, configure automated scheduling and unsubscribe management.
3.15. FireText
• Feature/Setting: SMS API, set automation for campaign start/stop based on inventory level webhooks.
3.16. Mozeo
• Feature/Setting: SMS Messaging API, configure group segmentation, automate opt-out compliance.
3.17. OpenMarket
• Feature/Setting: SMS API, enable shortcode automation, delivery webhook for sales analytics.
3.18. Kaleyra
• Feature/Setting: Messaging API, automate flash campaign dispatch and reporting webhooks.
3.19. Mitto
• Feature/Setting: SMS API, automate message personalization and opt-in/out event webhooks.
3.20. Routee
• Feature/Setting: SMS Messaging API, automate smart segmentation and analytics event triggers.
3.21. SimpleTexting
• Feature/Setting: SMS Campaign API, automate contact filters and bulk scheduling.
3.22. CDYNE
• Feature/Setting: SMS Notify API, automate compliance alerts, campaign scheduling, and delivery status.

Benefits

4.1. Automatedly maximizes customer reach during short-lived sales, boosting conversion rates.
4.2. Reduces manual errors through automation of campaign launch, tracking, and compliance.
4.3. Automates instant customer engagement, resulting in increased traffic and sales velocity.
4.4. Enables ongoing automation of list management, opt-outs, and analytics for future optimizations.
4.5. Provides automatable scalability for multi-location lamp shade retail operations, reducing overhead.

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