Scheduled social media posts and campaigns

Purpose

1.1. Automate scheduled publishing of content (posts, images, videos) to social media, focusing on Lithuanian cuisine events, promotions, and menu updates.
1.2. Automates campaign launches, themed day promotions, and customer engagement posts without manual intervention.
1.3. Enables consistent brand presence, maximizes reach by automating optimal post times, and automates reminders for Lithuanian festivals and special menu highlights.

Trigger Conditions

2.1. Scheduled date/time—automated post at pre-defined slots (daily, weekly, event-linked).
2.2. Triggered by specific restaurant events (e.g., seasonal menu release, national holidays).
2.3. Automation of trigger on restaurant calendar updates or third-party content management systems.

Platform Variants

3.1. Facebook (Meta Graph API)
• Feature/Setting: automate 'publish_post'; configure with Page Access Token, JSON payload for post content.
3.2. Instagram (Instagram Graph API)
• Feature/Setting: automate 'media_publish'; schedule using 'creation_id' and automate with 'publish_at' parameter.
3.3. Twitter (X API v2)
• Feature/Setting: automates 'POST /tweets' with content payload and scheduled execution.
3.4. LinkedIn (LinkedIn Marketing API)
• Feature/Setting: automate 'ugcPosts' for company page; schedule with time delay automation.
3.5. Pinterest (Pinterest API)
• Feature/Setting: automates 'pins: create' endpoint, set board and media URL, automate push via scheduler.
3.6. TikTok (TikTok for Developers API)
• Feature/Setting: automate 'video: publish' endpoint, set publish time.
3.7. YouTube (YouTube Data API v3)
• Feature/Setting: automates 'videos.insert', schedule with 'publishAt' in 'status'.
3.8. Google My Business (Google Business Profile API)
• Feature/Setting: automate 'accounts.locations.localPosts.create', schedule promotion posts.
3.9. Buffer
• Feature/Setting: automate 'Add to Buffer' automation, configure specific time slots per channel.
3.10. Hootsuite
• Feature/Setting: automate 'Message Scheduler'; integrate for timed posts and automated campaigns.
3.11. Sprout Social
• Feature/Setting: automate 'Sprout Queue', pre-load posts and automate release to selected channels.
3.12. Zoho Social
• Feature/Setting: automate 'SmartQ Scheduling', AI-powered automated slot selection.
3.13. Later.com
• Feature/Setting: automate 'Auto Publish', drag-and-drop scheduling with media library integration.
3.14. SocialBee
• Feature/Setting: automate category-based queues for posts, automates evergreen campaigns.
3.15. Planable
• Feature/Setting: automate post approval workflow, synchronize calendar for automated publication.
3.16. Crowdfire
• Feature/Setting: automate 'Schedule Posts' feature, direct API or manual CSV upload for automation.
3.17. SocialPilot
• Feature/Setting: automate 'Schedule Post' for multiple profiles, batch scheduling via CSV/API.
3.18. Salesforce Social Studio (deprecated; for legacy setups)
• Feature/Setting: automate campaigns with 'Automation Rules', scheduling via 'Publish' module.
3.19. Sendible
• Feature/Setting: automate 'Queue & Schedule', configure automation workflows for recurring content.
3.20. CoSchedule
• Feature/Setting: automate post publication via 'Social Calendar', configure with API key and scheduling rules.
3.21. Slack
• Feature/Setting: automate channel message posting for campaign notifications using 'chat.scheduleMessage'.
3.22. Mailchimp
• Feature/Setting: automate social posts integrated with email campaigns, use 'Scheduled Social Post'.

Benefits

4.1. Automates consistent engagement, reducing human error and improving brand recall for Lithuanian cuisine.
4.2. Automatedly reaches audiences during high-traffic periods using channel-appropriate slots.
4.3. Automating content ensures coverage of holidays, events, and unique menu items without manual oversight.
4.4. Automation frees staff to focus on high-value marketing creativity and campaign design.
4.5. Automated campaign analytics and reporting, enabling data-driven marketing adjustments.