Community Engagement and OutreachPurpose
1.2. Automating this process ensures releases are dispatched to a pre-defined media list, online directories, social media platforms, and influence networks with predictable timing and consistency.
1.3. The automator collects media content, formats text, attaches visuals or PDFs, and schedules press releases for time-sensitive announcements, events, or news updates, reducing manual workload and human error.
Trigger Conditions
2.2. New event/announcement submitted to the church’s CMS or event calendar.
2.3. Approval of new press release draft in the communications workflow.
2.4. Detection of specific keywords in submitted content (e.g., "launch", "partnership", "volunteer drive").
2.5. Upload of finalized documents to a predefined cloud storage directory.
Platform Variants
• Feature: Automated Campaigns API; configure to auto-send campaign upon new content event.
3.2. Constant Contact
• Setting: Event-triggered email blast, automate with API to upload press release and initiate campaign.
3.3. SendGrid
• Feature: Email API; configure automation to send release to distribution list.
3.4. Twilio SendGrid
• Feature: Bulk mail API; automate press release distribution with dynamic templates.
3.5. Zapier
• Setting: New Google Doc triggers multi-channel distribution workflow automatedly.
3.6. Publicize
• API: Automate press release upload and broader journalist network push.
3.7. PR Newswire
• Setting: API automated submission or scheduled distribution.
3.8. PRweb
• Feature: Automated newswire via API with campaign scheduling.
3.9. Google Workspace (Gmail/Drive)
• API: Automate email send from shared folder document and attach files.
3.10. Slack
• Feature: Automated announcements via Incoming Webhooks when new document ready.
3.11. Microsoft Power Automate
• Feature: Automate multi-channel releases from SharePoint/Teams integration.
3.12. Hootsuite
• Feature: Automatedly posts cleanup press release on social platforms.
3.13. Buffer
• API: Automates social release with queued scheduled posts.
3.14. Facebook Pages API
• Setting: Scheduled post for press releases from church Facebook page.
3.15. Twitter API
• Feature: Automate posting tweets with press release links or images.
3.16. LinkedIn Pages API
• Feature: Automate posting to organization’s page for professional outreach.
3.17. Dropbox
• Feature: Detect new file drop, then trigger automated press release send.
3.18. Google Calendar
• API: On event creation, automate release send to press and mailing lists.
3.19. Notion
• API: Automatedly pulls new press items from content databases for distribution.
3.20. Airtable
• Feature: New base record triggers automation to compile and send release.
3.21. HubSpot
• Feature: Workflow automation, automate press release emails to segmented contacts.
3.22. Salesforce
• API: Automatedly pushes new press release data to connected app for distribution.
3.23. Google Forms
• Setting: On form submission, automate press release creation and approval chain.
3.24. WordPress
• Feature: Automatedly publish press release post and syndicate via RSS feeds.
Benefits
4.2. Increases reliability and consistency of church communications through automation.
4.3. Supports multi-channel outreach, maximizing reach and engagement in the Lutheran community.
4.4. Reduces errors or omissions by automating template selection and contact list management.
4.5. Improves timeliness of news delivery, automating scheduling for relevant date-sensitive campaigns.
4.6. Centralizes press release workflow, making all steps automatable and traceable.
4.7. Allows rapid scaling for large events, automating communications with thousands of recipients at once.
4.8. Automator ensures compliance by applying pre-approved language/templates instantly.
4.9. Automated monitoring and analytics track distribution effectiveness, supporting data-driven decisions.
4.10. Ensures that Lutheran values and messaging are consistently automatedly broadcasted to diverse audiences.