Purpose
1. Automate the delivery of personalized offers to customers based on real-time activity and preferences in a macrobiotic restaurant context.
2. Automated actions target customer re-engagement, increase frequency of visits, and maximize order values by delivering tailored promotions using data-driven triggers.
3. This automation aims at enhancing loyalty, maximizing targeted marketing ROI, and scaling effective promotions across all digital touchpoints.
4. Utilizes APIs and automators to ensure cross-channel, timely, and relevant marketing for recurring and new customers.
Trigger Conditions
1. Automatedly detect customer actions such as first visit, repeat purchase, inactive periods, high-spend orders, feedback provided, reservation cancellations, or event sign-ups.
2. Automate triggers based on order value thresholds, menu items selected, dietary preferences, birthdays, and time since last interaction.
3. Automating response to online behaviors (e.g., visiting new menu page) or engagement with previous offers, leveraging customer data platforms’ automatable event streams.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automatedly send targeted SMS after specific customer actions; configure Messaging API with event-based flows.
2. SendGrid
- Feature/Setting: Automate email delivery using Marketing Campaigns API, trigger emails on account or purchase events.
3. Mailchimp
- Feature/Setting: Automated Customer Journeys—configure triggers for personalized email offers tied to customer profile changes.
4. HubSpot
- Feature/Setting: Automate workflows using Behavioral Triggers; integrate engagement-based automator for contact segmentation.
5. Salesforce Marketing Cloud
- Feature/Setting: Use Journey Builder with Event API for automated multi-channel targeted promotions.
6. ActiveCampaign
- Feature/Setting: Automate contact tagging and promotional email sequences with automation builder and event tracking.
7. Klaviyo
- Feature/Setting: Automate flows based on web, in-app, or POS activity; connect Predictive Analytics API for segment-based offers.
8. Google Ads
- Feature/Setting: Remarketing automate rules, trigger Custom Audiences API on specified website/app events.
9. Facebook Marketing API
- Feature/Setting: Automate personalized ad delivery via Custom Audiences, triggered by customer interactions.
10. Shopify
- Feature/Setting: Automate order tagging and app-integrated offer emails using Flow app and Storefront API.
11. Zapier
- Feature/Setting: Automate connecting restaurant POS or CRM systems to promotional email, SMS, or app notifications via event-based Zaps.
12. Intercom
- Feature/Setting: Automated in-app or email messages, configured with Customer Event Triggers in targeted campaigns.
13. Braze
- Feature/Setting: Automate multi-channel messaging campaigns; configure Currents and Canvas for activity-based offers.
14. Omnisend
- Feature/Setting: Automated workflow automation for targeted emails and SMS using Contact Event triggers.
15. MoEngage
- Feature/Setting: Automate segmented push notifications and email using Smart Triggers for customer journey events.
16. Segment
- Feature/Setting: Automate customer data collection pipelines to marketing automation tools using Track and Identify API calls.
17. Pabbly Connect
- Feature/Setting: Automate cross-platform workflows for POS, CRM, and marketing via automated event triggers.
18. Freshmarketer
- Feature/Setting: Automate customer journey campaigns with real-time engagement triggers for emails/offers.
19. Drift
- Feature/Setting: Automates personalized chat or email follow-ups based on conversational or customer data triggers.
20. LoyaltyLion
- Feature/Setting: Automate loyalty-based offers and reward notifications; set up event-driven rewards with Webhooks or API.
Benefits
1. Automates delivery of relevant offers, increasing conversion and retention.
2. Automated response to behavioral data maximizes marketing precision.
3. Automating engagement reduces manual campaign labor for staff.
4. Enables scalable omnichannel marketing using automators and APIs.
5. Drives loyalty and higher lifetime value via targeted automated campaigns.
6. Offers are sent automatedly at optimal moments, increasing redemption rates.
Marketing & Promotions