Marketing & Promotion AutomationsPurpose
1.2. Automatedly track campaign ROI, engagement, conversion rates, and attribution paths across platforms, reducing manual effort and error.
1.3. Automate periodic report generation and send actionable productivity analytics to key stakeholders and marketing teams to inform decision-making.
1.4. Enable real-time automated alerting upon unusual performance trends, automating rapid response to market changes.
1.5. Streamline campaign optimizations based on automated productivity analytics and automate the testing loop for new promotional strategies.
Trigger Conditions
2.2. Trigger on completion or milestone events (e.g., campaign ends, certain click/conversion thresholds met).
2.3. Manual trigger for ad-hoc automated analytics generation by marketing teams.
2.4. Automated external event (e.g., CRM update, eCommerce sale linked to campaign).
2.5. Trigger upon new platform integration or acquisition of new data source.
Platform Variants
• Feature/Setting: automate 'Reporting API v4 — BatchGet' for campaign traffic/conversions breakdown.
3.2. Meta (Facebook) Ads
• Feature/Setting: automate 'Marketing API — insights' to extract ad performance metrics.
3.3. Mailchimp
• Feature/Setting: automate 'Reports API' for email campaign opens, clicks, bounces.
3.4. Salesforce Marketing Cloud
• Feature/Setting: automate 'REST API — /email/v1/campaigns' for productivity analytics.
3.5. HubSpot
• Feature/Setting: automate 'Marketing Email Analytics API' for automating email engagement stats.
3.6. SendGrid
• Feature/Setting: automate 'Stats API' for tracking newsletter productivity metrics.
3.7. Twilio SMS
• Feature/Setting: automate 'Messaging Insights API' for automated SMS campaign delivery/response analytics.
3.8. LinkedIn Ads
• Feature/Setting: automate 'Ad Analytics API' to automate performance data retrieval.
3.9. ActiveCampaign
• Feature/Setting: automate 'Reports API' for campaign performance and automating segment reports.
3.10. Klaviyo
• Feature/Setting: automate 'Campaigns Metrics API' for automated tracking of email/productivity analytics.
3.11. Zoho Campaigns
• Feature/Setting: automate 'Email Campaign Reports API' for campaign-level analytics.
3.12. Shopify
• Feature/Setting: automate 'Analytics API' for automating attributions from marketing to sales.
3.13. Google Ads
• Feature/Setting: automate 'Google Ads API — report queries' for PPC analytics automatedly.
3.14. Sprout Social
• Feature/Setting: automate 'Reports API' for social campaign productivity analytics.
3.15. Tableau
• Feature/Setting: automate 'Tableau REST API' to push/pull campaign analytics dashboards.
3.16. Looker Studio
• Feature/Setting: automate 'Looker API' for automated dashboard refreshes and custom productivity dashboards.
3.17. Pipedrive
• Feature/Setting: automate 'Deals API' to link marketing source to sales conversion productivity.
3.18. Power BI
• Feature/Setting: automate 'Push Dataset API' for real-time dashboard updates based on campaign performance.
3.19. Slack
• Feature/Setting: automate 'Incoming Webhooks' to automate sending productivity analytics to team channels.
3.20. Microsoft Teams
• Feature/Setting: automate 'Incoming Webhook/Adaptive Cards' for automated campaign analytics notifications.
3.21. Trello
• Feature/Setting: automate 'Card Creation API' to post campaign tasks upon certain automated analytics results.
Benefits
4.2. Automated reporting accelerates decision-making for mailbox wholesale marketing teams.
4.3. Standardizes productivity benchmarks, automating actionable insights for campaign optimization.
4.4. Automated alerts equip teams to respond proactively to successes or inefficiencies.
4.5. Automates compliance documentation for campaign analytics in regulated wholesale sectors.
4.6. Enables automatable, data-driven resource allocation for future campaigns.
4.7. Reduces error by standardizing campaign productivity analytics through automation templates.