Purpose
1.1. Automate triggered, sequenced email follow-ups to recipients based on actionable engagement signals—opens, clicks, bounces, and replies—optimized for mailing services.
1.2. Automates the nurturing, re-engagement, conversion, and retention of recipients using engagement-driven campaigns, minimizing manual intervention.
1.3. Supports scalable, automatable workflows for professional mailing & shipping firms via dynamic, criteria-based automation.
Trigger Conditions
2.1. Email opened (X times or first open) triggers automating follow-up email.
2.2. Link clicked (specific URL or any) triggers automator to send next step or content.
2.3. No response in Y days automates reminder or escalates campaign.
2.4. Email bounced triggers automatable re-verification or alternate contact attempt.
2.5. Unsubscribe triggers automated suppression/blocklisting workflow.
Platform Variants
1. Mailchimp
• Feature: Campaign Activity API / Automation Rules — Configure "opened/clicked" as triggers to automate scheduled follow-ups.
2. SendGrid
• Feature: Event Webhook + Marketing Campaigns — Set up INBOUND parse/webhook to automate sequences on “open” and “click” events.
3. Salesforce Marketing Cloud
• Feature: Journey Builder — Automate email sequences with “Engagement Split” nodes for open/click triggers.
4. ActiveCampaign
• Feature: Automations — Use “Opens/Clicks Email” trigger to automate branching follow-up logic.
5. HubSpot
• Feature: Workflow Builder — Trigger automatable follow-ups based on marketing email engagement metrics.
6. Zoho Campaigns
• Feature: Autoresponders — Configure engagement-based drip sequences for comprehensive automation.
7. Constant Contact
• Feature: Automated Email Series — Trigger next automatable email on detected opens/clicks.
8. Klaviyo
• Feature: Flows — Use “Engagement” triggers to automate emails in segmentation-driven workflows.
9. Amazon SES
• Feature: Event Notifications / Lambda Integration — Automates follow-ups upon SNS notification of user engagement.
10. Microsoft Power Automate (with Outlook)
• Feature: Mail Triggers — Set up automators for actions on open, click or non-open triggers.
11. Pardot (Salesforce)
• Feature: Engagement Studio — Automate follow-ups based on recipient activity.
12. GetResponse
• Feature: Marketing Automation — Set behavioral triggers for automating next-step mailings.
13. Drip
• Feature: Automation Rules — Uses engagement points to automate and personalize follow-up.
14. MailerLite
• Feature: Automation Workflows — Set up automatable steps triggered by recipient email interaction.
15. Brevo (formerly Sendinblue)
• Feature: Automation — Automates follow-up based on open, click, or reply conditions.
16. Remarkety
• Feature: Triggers — Automate follow-ups on ecommerce-related email actions.
17. Omnisend
• Feature: Automation — Configure engagement-based journey triggers to automate campaigns.
18. Campaign Monitor
• Feature: Automated Journeys — Use engagement triggers for follow-up automation.
19. Mandrill (Mailchimp Transactional)
• Feature: Webhooks + Templates — Automates transactional follow-ups on engagement events.
20. Oracle Eloqua
• Feature: Program Canvas — Set engagement/reactivity events as triggers for automated journey steps.
21. Mixmax
• Feature: Sequences — Automates next steps when recipients open or click, with CRM syncing.
22. Iterable
• Feature: Workflow Studio — Set up engagement-triggered automators for cross-channel follow-ups.
23. Moosend
• Feature: Automation — Configure workflow triggers for opened, clicked, or ignored emails.
Benefits
4.1. Automatedly increases response and conversion rates by responding in real time to recipient engagement.
4.2. Automator reduces manual effort, scaling outbound follow-ups without staff burden.
4.3. Mitigates lost opportunities with timely, automatable engagement nudges.
4.4. Enables iterative optimization via data-driven, automated A/B testing on follow-up flows.
4.5. Supports compliance by automating opt-out and suppression management.
4.6. Unifies engagement data for automated analytics and reporting, improving campaign automation strategies.
Mailing & Campaign Management