Post-visit feedback collection and review requests

Purpose

 1.1. Automate the collection of post-visit feedback and review requests from customers after dining at a Malaysian restaurant.
 1.2. Automating the timing and delivery of feedback surveys or review links via multiple communication channels after a dining experience.
 1.3. Automator sends personalized requests for reviews to platforms like Google, TripAdvisor, or Facebook to encourage customer-generated content.
 1.4. Automatedly gather actionable insights for service and food quality improvements, driving better customer engagement and higher repeat visits.
 1.5. Enhance restaurant reputation by automating positive review flows while efficiently handling negative feedback for internal resolution.

Trigger Conditions

 2.1. Automated detection of closed table checks or completed payment in the Point-of-Sale (POS) system.
 2.2. Scheduled interval after visit completion (e.g., automate feedback request 2 hours post-visit).
 2.3. Trigger automation when customers' contact information is available in the reservation or ordering platform.
 2.4. Automated opt-in confirmation at the point of order or reservation for follow-up communications.

Platform Variants

 3.1. Twilio SMS
  - Feature: Messaging Service → Automation of SMS send with feedback survey link using the Messages API (“/v1/Messages”).

 3.2. SendGrid
  - Feature: Email API → Automated email delivery with embedded feedback form, utilizing the “mail/send” endpoint.

 3.3. Mailchimp
  - Feature: Automations → Automated “Customer Feedback Journey”; configure triggers from external events, personalize survey content.

 3.4. HubSpot
  - Feature: Workflows Automation → Automated feedback campaign using contact triggers; “Create Workflow” with custom properties for post-visit events.

 3.5. Zoho CRM
  - Feature: Workflow Automation → Trigger “Send Email” or “Send SMS” on customer status update post-visit via Zoho Flow.

 3.6. ActiveCampaign
  - Feature: Automations → Automated follow-up sequences triggered by contact tag (“Visited – Post-Visit Feedback”).

 3.7. Intercom
  - Feature: Series Automation → Automated message sequence for feedback collection based on user event “Order Completed”.

 3.8. Salesforce Marketing Cloud
  - Feature: Journey Builder → Automated journey initiation based on POS integration trigger, personalize communications.

 3.9. WhatsApp Business API
  - Feature: Message Templates → Automatedly send template feedback/review requests triggered by order completion.

 3.10. Facebook Messenger (Meta API)
  - Feature: Messenger Bot Automation → Bot workflow triggers message sequence for feedback solicitation.

 3.11. Google Forms
  - Feature: Form Responses API → Automatedly generate and send unique feedback form links with pre-filled contact data.

 3.12. SurveyMonkey
  - Feature: Webhooks + Survey Link Distribution API → Automate survey invite sends post-visit.

 3.13. Airtable
  - Feature: Automations → Automatically send email on new record addition when a meal is marked as completed.

 3.14. Slack
  - Feature: Workflow Builder + Incoming Webhooks → Automated notification to team channels when new feedback is received.

 3.15. Zapier
  - Feature: Multi-step Zap Automation → Orchestrate multi-channel feedback collection from POS, CRM, messaging, and email platforms.

 3.16. Typeform
  - Feature: Webhooks + Email Notifications → Automated feedback form triggers based on customer events.

 3.17. Klaviyo
  - Feature: Flows → Automated email and SMS journeys triggered by “Post-Visit” event properties.

 3.18. Gupshup
  - Feature: WhatsApp and SMS Automation API → Automated message flow for feedback/review requests.

 3.19. Brevo (formerly Sendinblue)
  - Feature: Transactional Email API → Automated feedback email sends on event-based triggers.

 3.20. Freshdesk
  - Feature: Automations → Automated ticket creation for negative feedback detection through feedback forms.

 3.21. Google My Business API
  - Feature: Place Review URL Automation → Direct automated requests for Google Reviews using respective review links.

 3.22. TripAdvisor Review Express
  - Feature: Automated email invites for TripAdvisor reviews with API or bulk upload integrations.

Benefits

 4.1. Automates repetitive outreach to guests for post-visit feedback, saving staff time.
 4.2. Drives higher response rates with personalized, timely, and automated communications.
 4.3. Captures actionable insights for culinary and service improvements using automation.
 4.4. Automates the management and escalation of negative feedback internally for rapid resolution.
 4.5. Boosts online visibility and reputation by automating guest review requests for major review platforms.
 4.6. Enables full audit trails and analytics through automated feedback flow management.