Automated publishing of posts to social media platforms

Purpose

1.1 Automate scheduling and publishing of promotional, informational, or seasonal posts to social media for Malaysian restaurants, ensuring regular online presence.
1.2 Automates consistent engagement with customers by posting menus, events, offers, and updates across multiple platforms.
1.3 Automation enables marketing staff to focus on strategy and creative content, with repetitive posting handled automatically.
1.4 Supports omnichannel reach: automates post distribution to various networks for maximum audience exposure.
1.5 Ensures posts are published at optimal times based on trend analytics for better engagement rates.

Trigger Conditions

2.1 Automatedly triggered by new content in a CMS or content repository.
2.2 User action triggers automation when a draft post is marked "ready".
2.3 Scheduled time and date triggers to automate periodic posting (e.g. daily specials).
2.4 Remote webhook or API event triggers for urgent announcements.
2.5 RSS or feed update automates bulk publishing of news or updates.

Platform Variants

3.1 Facebook
• Feature/Setting: Graph API / pages/publish endpoint — automate post text, image, and video publishing; configure with page access token and content structure.
3.2 Instagram
• Feature/Setting: Instagram Graph API / media_publish — automate posts and stories; use business account access token, schedule via media container creation.
3.3 Twitter (X)
• Feature/Setting: Twitter API v2 / tweets endpoint — automate tweet automation with POST /2/tweets; set bearer token and message template.
3.4 LinkedIn
• Feature/Setting: LinkedIn Marketing API /ugcPosts — automate company page posts; requires OAuth, endpoint, and JSON message body.
3.5 Google My Business
• Feature/Setting: Google My Business API /accounts/locations/localPosts — automate event and offer publishing; configure with locationId.
3.6 TikTok
• Feature/Setting: TikTok for Developers / Content Posting API — automate scheduled video publishing; set access token and video file.
3.7 YouTube
• Feature/Setting: YouTube Data API /videos.insert — automate video content uploads to channel; configure with API key.
3.8 Pinterest
• Feature/Setting: Pinterest API /pins — automate pin creation to restaurant boards; use access token and media URL.
3.9 Reddit
• Feature/Setting: Reddit API /api/submit — automate post submission to subreddit; OAUTH2 token, subreddit, title, and content fields required.
3.10 Telegram
• Feature/Setting: Telegram Bot API /sendMessage or /sendPhoto — automate channel or group announcements; configure with bot token and chat id.
3.11 WhatsApp Business
• Feature/Setting: WhatsApp Cloud API /messages — automate sending menu offers to broadcast lists; set template and recipient numbers.
3.12 Slack
• Feature/Setting: Slack API /chat.postMessage — automate new dish announcements in channels; use bot token and channel id.
3.13 Viber
• Feature/Setting: Viber REST API /send_message — automate food offers to Viber subscribers; has auth token and message payload.
3.14 WeChat
• Feature/Setting: WeChat Official Accounts API /message mass send — automated bulk message to followers; set content and access_token.
3.15 Line
• Feature/Setting: LINE Messaging API /broadcast — automate restaurant news to followers; requires channel access token.
3.16 Medium
• Feature/Setting: Medium API /posts — automate content publishing to profile or publication; OAuth2 token, canonicalUrl, and content fields.
3.17 Tumblr
• Feature/Setting: Tumblr API /blog/{blog-identifier}/post — automate post to blog; use OAuth credentials and post type.
3.18 Discord
• Feature/Setting: Discord Webhook /messages — automate new menu announcements to restaurant communities; configure webhook URL and content payload.
3.19 Snapchat
• Feature/Setting: Snapchat Marketing API /creative — automate Snap publication to restaurant’s business profile; use access token and creative id.
3.20 Yelp
• Feature/Setting: Yelp Fusion API /business updates — automates update submissions to restaurant profile; set business id and content body.

Benefits

4.1 Automates repetitive workflows to reduce manual errors and save staff time.
4.2 Automated scheduling ensures regular engagement even outside business hours.
4.3 Automation delivers content precisely to the right audience at the best time, boosting visibility.
4.4 Consistent automated presence builds brand trust and ensures Malaysian cuisine remains top-of-mind locally and regionally.
4.5 By automating multichannel campaigns, restaurants benefit from synchronized promotions across all digital touchpoints.