Personalization of marketing campaigns based on guest data

**Purpose**

1.1. Automate the dynamic personalization of marketing campaigns targeted at manor house guests using granular guest data (e.g., demographics, booking behavior, interests, and past interactions).
1.2. Enhance marketing automation for upsells, cross-sells, event invitations, exclusive offers, and loyalty programs.
1.3. Automates segmentation and message customization across channels such as email, SMS, web, ads, and direct mail.
1.4. Uses automation to sync guest insights from PMS, CRM, and booking engines for tailored campaigns and automates real-time campaign triggering.

**Trigger Conditions**

2.1. Newly added or updated guest profile in the property management system (PMS).
2.2. Booking confirmation, modification, or cancellation event.
2.3. Guest engagement with any digital channel (click, open, social share) detected automatically.
2.4. Milestone dates: arrival, departure, birthdays, anniversaries—automatedly sourced.
2.5. Guest responses to previously sent campaigns or feedback surveys, flagged for automated follow-up.
2.6. Seasonal or event-driven marketing windows identified and triggered by automator rules.

**Platform Variants**

3.1. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, Audience Studio, API /contacts/v1/contacts; configure for dynamic audience segmentation and automated campaign journeys.

3.2. Adobe Campaign
• Feature/Setting: Workflow Automation, Real-time API `/campaign/realTimeEvents`; set automatable triggers for guest lifecycle events.

3.3. HubSpot
• Feature/Setting: Workflows, Contact Properties API `/contacts/v1/contact`; configure workflow automations for persona-based messaging.

3.4. Mailchimp
• Feature/Setting: Customer Journeys, Automations API `/automations`; automate branching logic for manor guest personas.

3.5. ActiveCampaign
• Feature/Setting: Automation Builder, Contacts API `/api/3/contacts`; automates behavioral drip campaigns based on booking data.

3.6. Braze
• Feature/Setting: Canvas, Segment API `/users/track`; automate real-time personalization for guest segments.

3.7. Twilio SMS
• Feature/Setting: Programmable Messaging, API `/Messages`; configure automated personalized guest reminders.

3.8. SendGrid
• Feature/Setting: Automation, Marketing Campaigns API `/v3/contactdb`; automate personalized newsletter dispatch.

3.9. Klaviyo
• Feature/Setting: Flows, Profiles API `/api/v1/person`; automate guest-specific offers post-stay.

3.10. Zoho CRM
• Feature/Setting: Workflow Rules, API `/crm/v2/Contacts`; automate lead scoring and customized follow-ups.

3.11. Segment
• Feature/Setting: Sources & Destinations, Tracking API `/v1/track`; automate guest data enrichment and syndication.

3.12. Iterable
• Feature/Setting: Workflow Studio, API `/api/users`; automates multichannel campaigns for new reservations.

3.13. Pipedrive
• Feature/Setting: Automations, Persons API `/persons`; automate task creation on key guest events.

3.14. Drip
• Feature/Setting: Workflows, API `/v2/subscribers`; automates personalized content based on user journeys.

3.15. Marketo
• Feature/Setting: Smart Campaigns, REST API `/rest/v1/leads.json`; automate lead nurturing with manor-specific themes.

3.16. Constant Contact
• Feature/Setting: Email Automation, Contacts API `/v2/contacts`; automate contact updates and event-triggered sends.

3.17. Vero
• Feature/Setting: Workflow Automation, API `/api/v2/users/track`; automate triggered recommendations for guests.

3.18. Zendesk
• Feature/Setting: Triggers, Users API `/api/v2/users`; automate fulfilment of guest requests and follow-up marketing.

3.19. Gupshup
• Feature/Setting: Messaging API `/v1/message`; automate WhatsApp or SMS guest offers pre- and post-stay.

3.20. Intercom
• Feature/Setting: Series, Users API `/users`; automates onboarding, event invites, and retention campaigns.

**Benefits**

4.1. Automates guest engagement, boosting conversion rates for manor house corporates.
4.2. Enables precise segmentation and message automation based on data points, maximizing personalization.
4.3. Reduces manual campaign effort with automatedly triggered lifecycle communications.
4.4. Enhances ROI through automated lead nurturing and retention flows.
4.5. Ensures consistent, automatable delivery of campaigns across all platforms—minimizing human error and lag.