Visitor Engagement & ExperiencePurpose
1.2. Enable real-time, location-based, or interest-driven pop-up notifications delivering exhibit details, trivia, event reminders, and navigation assistance.
1.3. Automatedly encourage interaction by notifying about live demonstrations, workshops, or AR experiences linked to exhibits.
1.4. Automate follow-up actions such as feedback requests, loyalty program invitations, and automated educational content dissemination.
1.5. Store engagement metrics to automate exhibit relevance analysis and improve future notifications.
Trigger Conditions
2.2. Scheduled times corresponding with events or exhibit changes.
2.3. Automated user interaction with previous exhibits, indicating high engagement.
2.4. Manual or automated notification scheduling by museum staff.
2.5. Personalized triggers based on visitor profile or past visit behavior, automatedly determined.
Platform Variants
• Feature/Setting: Automate push notification with “Send to Topic” or “Device Group”; sample: configure topic “MaritimeExhibit”.
3.2. OneSignal
• Feature/Setting: Automated segmentation + trigger automation using “Automated Messages” API; configure triggers on 'Tag' updates.
3.3. Twilio Notify
• Feature/Setting: Automate notification flow via “Notify API send_messages”; set segment based on beacon scan events.
3.4. Pusher Beams
• Feature/Setting: Automated native push via “Publish To Interests”; configure ‘visitor-location’ interest group.
3.5. Airship (Urban Airship)
• Feature/Setting: Automated “Journeys” for event-triggered notifications; configure beacon event automation.
3.6. Braze
• Feature/Setting: In-app messaging automation; configure “Canvas Flows” for exhibit-based triggers.
3.7. Intercom
• Feature/Setting: Automated push via “Outbound Messages”; set location custom attribute for automation criteria.
3.8. Mixpanel
• Feature/Setting: Automated messaging “Engage” campaigns based on behavioral analytics; configure signal event "ExhibitEntered".
3.9. Microsoft Power Automate
• Feature/Setting: Use “Send push notification” with automated triggers from location data in Power Apps.
3.10. Zapier
• Feature/Setting: Automator; configure trigger “New Location Event” to “Send Notification” action.
3.11. Apple Push Notification Service (APNs)
• Feature/Setting: Automated device token registration with custom payload for exhibit context.
3.12. Google Maps Platform
• Feature/Setting: Automated geofence event triggers via Places API integrated with notification workflow.
3.13. IBM Watson Assistant
• Feature/Setting: Automatedly trigger notification based on chatbot location context.
3.14. Oracle Mobile Hub
• Feature/Setting: Automate push notification rules based on event triggers (“Push Notification API”).
3.15. Salesforce Marketing Cloud
• Feature/Setting: Automate “Journey Builder” to send location-based “MobilePush” notifications.
3.16. Segment
• Feature/Setting: Automated trigger flows based on real-time location traits and “Destination Actions”.
3.17. Iterable
• Feature/Setting: Automate mobile push using Event-Based Campaigns; configure criteria for exhibit entry.
3.18. Amplitude
• Feature/Setting: Behaviour analytics automation to trigger notifications on “In-Exhibit” events.
3.19. Klaviyo
• Feature/Setting: Automated push notification flows based on custom events (“Mobile Push” flow automation).
3.20. Leanplum
• Feature/Setting: Onboarding automation for new visitors; trigger “On Location Entry” notification campaigns.
Benefits
4.2. Automation enables tailored experiences, fostering higher visitor satisfaction automatedly.
4.3. Automator-driven notifications boost attendance at live events and interactive areas.
4.4. Automated tracking allows for data-driven exhibit improvement and better resource allocation.
4.5. Streamlined automation reduces staff workload and ensures consistency in visitor communications.