Purpose
1.2. Automated integration of disparate data sources (ads, audience analytics, revenue streams) into a unified dashboard, automating manual aggregation.
1.3. Automate notifications and alerts when data anomalies or milestones occur.
1.4. Support automated generation, delivery, and visualization of complex analytics for improved media campaign tracking and resource allocation.
1.5. Enable continuous automated tracking of content performance, campaign ROI, and departmental KPIs.
Trigger Conditions
2.2. Event-driven automation upon new data entry in source systems or database updates.
2.3. Automated external system webhook notifications (e.g., from ad servers, content management systems, social media APIs).
2.4. Manual triggers from authorized users on demand.
Platform variants
3.1. Google Sheets
• Feature/Setting: Use Sheets API `spreadsheets.values.batchUpdate` to automate data sync with dashboards.
3.2. Microsoft Power BI
• Feature/Setting: Configure Power BI REST API `dataset/refreshes` endpoint to automate dataset refresh.
3.3. Tableau
• Feature/Setting: Use Tableau Server REST API `Refresh Extract` function for automated data updates.
3.4. Looker
• Feature/Setting: Configure the Looker API `run_look` endpoint for scheduled, automated report generation.
3.5. Zoho Analytics
• Feature/Setting: Use Zoho Analytics API `importData` for automating periodic data ingestion.
3.6. Domo
• Feature/Setting: Configure Domo Data API `datasets/v1/` to automate data push to dashboard datasets.
3.7. Klipfolio
• Feature/Setting: Use Klipfolio REST Connector for automating inbound data feeds.
3.8. AWS QuickSight
• Feature/Setting: Configure QuickSight API `UpdateDataSet` for scheduled, automated dataset refresh.
3.9. Databox
• Feature/Setting: Use Databox API `/push` endpoint for automating data push from internal tools.
3.10. QlikSense
• Feature/Setting: Configure QRS API `reloadTask/start` to automate Qlik data reloads.
3.11. Sisense
• Feature/Setting: Use Sisense REST API `POST /dashboards/
3.12. Airtable
• Feature/Setting: Use Airtable API `/v0/{baseId}/{tableName}` for automated record updates reflecting on dashboards.
3.13. Notion
• Feature/Setting: Configure Notion API `/databases/query` for automating data population.
3.14. Monday.com
• Feature/Setting: Use GraphQL API `change_column_value` automation to update board KPIs displayed in dashboards.
3.15. Salesforce
• Feature/Setting: Automate dashboard updates via Salesforce API `AnalyticsDashboard`.
3.16. HubSpot
• Feature/Setting: Use HubSpot Analytics API `/events/v3` for automating marketing analytics data flows.
3.17. Slack
• Feature/Setting: Automate dashboard alerts into Slack channels using Incoming Webhooks.
3.18. Asana
• Feature/Setting: Use Asana API `GET /reports` to automate task analytics updates.
3.19. Google Data Studio
• Feature/Setting: Automate data source updates using the Community Connector interface.
3.20. SAP Analytics Cloud
• Feature/Setting: Use Cloud API `/v1/dataimports` for automating SAP data feeds to dashboards.
3.21. Smartsheet
• Feature/Setting: Automate sheet data sync with dashboard widgets via Smartsheet API `POST /sheets`.
3.22. Trello
• Feature/Setting: Automate Trello data feed into dashboards using REST API `/1/boards/`.
3.23. Facebook Graph API
• Feature/Setting: Automate fetching page and ad analytics for dashboard display, via `/insights`.
Benefits
4.2. Eliminates manual, repetitive data handling tasks through full automation.
4.3. Facilitates data integrity and automatable accuracy in reporting.
4.4. Enables rapid detection of trends and automated anomaly alerts.
4.5. Strengthens decision-making by automating cross-platform data aggregation.
4.6. Automates routine updates to reduce operational delays and human error.
4.7. Streamlines the workflow for reporting and analytics leads via ongoing automation.
4.8. Automates periodic and on-demand information sharing across media teams.