Integration and reporting on social media ads performance

Purpose

1.1. Automate acquisition, consolidation, and presentation of social media ad performance data for retail mirror shops to drive data-driven marketing.
1.2. Enable automated multi-channel ad performance tracking across all major social platforms.
1.3. Deliver actionable automated insights for campaign optimization, audience targeting, and automated budget allocation.
1.4. Eliminate manual extraction, automate report generation, and facilitate automated alerts on spend, reach, and conversion.
1.5. Support automatable marketing decision flows, save time, and amplify promotional impact with automated, timely analytics delivery.

Trigger Conditions

2.1. New ad campaign launch on any social or digital platform.
2.2. Scheduled automated reports needed (daily/weekly/monthly).
2.3. Predefined metric thresholds met (e.g., cost-per-click, conversion rate) automating further analysis.
2.4. Manual trigger for ad-hoc automated reporting on campaign data.
2.5. Policy-compliance check runs and regulatory-flagged automated events.

Platform Variants

3.1. Facebook Ads
• Feature/Setting: Configure Marketing API (v19.0, /adaccounts/{adaccount-id}/insights); set automated retrieval of spend, reach, CTR.
3.2. Instagram Ads
• Feature/Setting: Use Instagram Graph API; select /{ig-user-id}/insights endpoint for automated ad performance data.
3.3. Google Ads
• Feature/Setting: Configure Google Ads API (SearchStreamService); automate report queries for impressions, clicks, CPC.
3.4. Twitter/X Ads
• Feature/Setting: Ads API; set up automated analytics retrieval by account and campaign ID.
3.5. LinkedIn Ads
• Feature/Setting: Use Marketing Developer Platform, /adAnalyticsV2 endpoint for automated metric extraction.
3.6. Pinterest Ads
• Feature/Setting: Marketing API, /ads/analytics endpoint for dashboards.
3.7. TikTok Ads
• Feature/Setting: Utilize TikTok for Business API, Automated Data Endpoint, for reach and engagement.
3.8. Snapchat Ads
• Feature/Setting: Marketing API, /stats endpoint; automate periodic metric pulls.
3.9. Reddit Ads
• Feature/Setting: Reddit Ads API, automate fetch of live campaign performance.
3.10. YouTube Ads
• Feature/Setting: YouTube Analytics API; configure automated extraction of video ad metrics.
3.11. HubSpot
• Feature/Setting: Marketing Events API; automated sync and reporting cycle configuration.
3.12. Salesforce
• Feature/Setting: Marketing Cloud API, automated data flow from campaigns to dashboards.
3.13. SEMrush
• Feature/Setting: Traffic Analytics API, automate data fetch for paid traffic.
3.14. Sprout Social
• Feature/Setting: Reporting module APIs; schedule automated exports.
3.15. Hootsuite
• Feature/Setting: Analytics API, automate campaign summary extraction.
3.16. Klipfolio
• Feature/Setting: Pre-built connectors for Facebook/Google Ads; automate dashboard refreshes.
3.17. Data Studio (Looker Studio)
• Feature/Setting: Data connector setup for automated export and blending.
3.18. Tableau
• Feature/Setting: Web Data Connectors for APIs, schedule automated extracts.
3.19. Power BI
• Feature/Setting: Social media APIs configured as automated data sources and refreshes.
3.20. Zoho Social
• Feature/Setting: Reports API for social performance, scheduled automated pulls.
3.21. AdEspresso
• Feature/Setting: Automated reporting rules in campaign settings; fetch metrics across ad accounts.
3.22. Mailchimp
• Feature/Setting: API for social ad reports, automated recurring summary email setup.
3.23. Zapier
• Feature/Setting: Automation of data collects by connecting ad platforms to analytics/reporting.
3.24. Monday.com
• Feature/Setting: Automated dashboards using connected ad APIs for centralized reporting.
3.25. Slack
• Feature/Setting: Use API for automated alerts on campaign performance thresholds.

Benefits

4.1. Automates data consolidation across all social ad platforms.
4.2. Reduces manual effort by automating scheduled and event-driven reporting.
4.3. Enables real-time, automated notification of performance changes.
4.4. Supports automated detection and flagging of underperforming or overspending campaigns.
4.5. Automates A/B testing reporting workflows to speed up optimization.
4.6. Facilitates automated, cross-platform benchmarking.
4.7. Increases ROI through optimized, automated data-driven decisions.
4.8. Ensures compliance by automating audit and policy checks.
4.9. Shortens decision cycles with automated reporting and visualization.
4.10. Automates executive summary generation and custom analytics delivery.